Tip, tricks and Pivotal news Blog.
Local SEO vs. International SEO and the differences between them
Search engine optimisation, or SEO as it's more commonly referred to, is the strategy of using algorithms, keywords and other content, to improve a website’s position on search engine result pages. SEO is an important consideration for any business.
Continue Reading6 Ecommerce Tips to Grow Your Online Business
As we increasingly use online stores, there are many opportunities to grow a successful online business. Whether you're a seasoned expert or just starting to build your own eCommerce business, these tips are sure to help you grow your online business.
Continue Reading4 Effective Paid Facebook Ads Tips to Improve Post Engagement
Creating effective, engaging posts is key to getting a good return on your Facebook ads and sponsored posts. How you present and deliver these posts often makes the difference between a profit and a loss on the campaign. Here are 4 tips to implement if you advertise on Facebook, want to improve engagement with your posts, and get the most bang for your buck in your Facebook marketing efforts.
Continue Reading5 Steps to Getting Started on Your Content Marketing Strategy
It’s through content that you provide value, establish your authority among potential clients and customers, and carve out your position at the top of lucrative search rankings. If you want to make the most of your content, though, you need to create and follow a content marketing strategy. This will take your inbound marketing efforts to a higher, more professional level.
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5 things to consider when defining a brand identity
A great brand identity can be an important factor in succeeding in business. It's often what separates the great from the mediocre and is the reason brands build such polarizing reputations. So, what are some important factors you should keep in mind when creating a brand identity?
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Development Platforms for Building Mobile Apps
For anyone who has ever dreamed of building their own app, it has never been easier! But do mobile development platforms really allow businesses to create successful apps? We look at the top platforms and discuss why we always recommend using a trusted development agency.
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Whitehat SEO vs Blackhat SEO: What’s the Difference?
You've most likely heard of SEO techniques, and you probably incorporate them into your own websites and content. But, you may not know black hat SEO techniques or white hat SEO techniques, and it's essential to know the differences between the two as well. Knowing what they are can help you perfect your SEO technique and avoid getting penalised by Google.
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How to Generate Leads with Social Media
When you think about lead generation, lead generation through social media usually isn't the first thing that comes to mind for most people. However, companies that use social media lead generation tools have great success when it comes to building brand awareness, generating leads, and creating a sense of community among your followers and potential clients. We're going to outline several ways you can generate leads through social media below.
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