Tip, tricks and Pivotal news Blog.
A content strategist takes the role of an information architect. They are the person who sees the big picture and directs the efforts of the content marketing team towards achieving that goal. Here are the top skills you need to become a competent content strategist.Continue Reading
Do you remember the days when companies practised keyword stuffing? You identified the keywords pertinent to your business and simply shoved them on your website as many times as possible - just like that, your SEO was done. That is still the case, right? Wrong.Continue Reading
It’s fair to say over the past month we’ve all found ourselves facing new challenges and contemplating how to move forward with our businesses in uncertain times. If you yourself are a business owner, the decisions you make now could be what determines the future of your business.Continue Reading
As vast numbers of businesses throughout the world, including Google, scale back on staffing levels and put resources into essential activities only, a number of regular services have been suspended, including some features of Google My Business. Here's a summary of what is changing and how it might affect you.Continue Reading
Want to know how to take advantage of social media and provide your audience with valuable content while also driving clicks and sales?Continue Reading
Branding is crucial to success in business. How do you develop a strategy built for long-term success when many of the elements are intangible?Continue Reading
The terms "Digital Strategy" and "Digital Transformation" are often used interchangeably by people not in the know, so it's no wonder that the surrounding conversation can get confusing. They are actually not the same thing. Let us clarify.Continue Reading