Tip, tricks and Pivotal news Blog.
How to write effective title tags and meta descriptions for SEO
So you’ve been asked to update your website and make it more “search engine friendly” to be found easier online. All you have to do is write some content that is keyword rich, update the meta tags and then Google’s algorithm will show you higher on SERPs (search engine results pages). Easy Right? Well hopefully after reading this article things will be a lot clearer - I’ll be explaining what Meta Tags (title tags and meta descriptions) are and how to write them for your content to be found more easily online and increase the number of visitors to your website.
Continue ReadingIs WooCommerce Good For Your Ecommerce Business?
When you're establishing yourself as an ecommerce brand, one of the most important factors to consider is which platform will do your business justice. With so many options to choose from, deciding which one to invest in can be a daunting task. In this blog post, we aim to provide you with a quick overview of one of the biggest platforms in the market and help you to evaluate if WooCommerce is a good idea for your ecommerce store.
Continue ReadingThe Difference Between a Mobile App and a Web Application
Both mobile apps and web applications can do wonders in simplifying how your customers interact with your business and ultimately aid in increasing your sales but choosing the right one for you is not always a simple task. The web app vs mobile app decision depends on which platform your business generates the most user traffic and which features will most benefit your users both for better audience engagement and ultimate ease of selling.
Continue Reading5 Best Strategies To Build Your Brand Through Social Media
Building strong consumer trust in your brand is key when developing business strategies for social media marketing. Planning an effective and targeted social media marketing strategy for your business can be daunting as the online social media world continues to grow and expand with new trends and platforms every year. Try using these tips to help you develop a social media marketing plan that fits your brand and start communicating with your global audience today.
Continue ReadingHow To Use Email Marketing To Reach Your Audience
If you’re not yet using email marketing as a vital part of your digital marketing strategy, it’s time to start! Email is a highly effective way to reach your target audience and drive more traffic to your website. In this article we explain exactly what email marketing is and how you can use it to boost the success of your business.
Continue Reading5 Powerful Reasons You Need to Use Video Content Marketing
Content marketing has become an essential part of a marketing strategy across all industries. It is an effective way of showing potential customers how professional you are and highlighting your products or services. Making content marketing as effective as possible is the goal of any serious business. Here are 5 powerful reasons why you should do this.
Continue Reading10 Powerful Examples of Responsive Web Design
Your website is the face of your business and the first glimpse of what your brand offers. When creating a website your priority is that it should be eye-catching and well-designed. But you also want your website to be successful right? Then it should not only look good but also accessible to all users. It should be a responsive website that works on any device.
Continue ReadingSkills You Need to Become a Web Designer in 2020
eb design is an excellent career path for creative individuals looking for exciting employment opportunities. You’ll enjoy working with diverse clients, playing a major part in completing one-of-a-kind projects, and always learning something new. But, if you want to become a sought-after professional in this field, you need to develop the right set of skills. So, what skills does a web designer need? Where do you start if you want to pursue this career? Let’s find out.
Continue Reading