Tip, tricks and Pivotal news Blog.

Building a Branding Strategy for Long-Term Success

Branding is crucial to success in business. How do you develop a strategy built for long-term success when many of the elements are intangible?

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3 Reasons to Consider Paid Facebook Ads

3 Reasons to Consider Paid Facebook Ads

If you're still wondering "Is Facebook advertising effective?", here are some reasons to consider using the service in your social media advertising.

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Digital Strategy Vs. Digital Transformation: What's the Difference?

Digital Strategy Vs. Digital Transformation: What's the Difference?

The terms "Digital Strategy" and "Digital Transformation" are often used interchangeably by people not in the know, so it's no wonder that the surrounding conversation can get confusing. They are actually not the same thing. Let us clarify.

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Why and How to Link Google AdWords and Google Analytics

Why and How to Link Google AdWords and Google Analytics

They say that two heads are better than one. If these heads happen to be Google AdWords (now known as Google Ads, but we will continue to use “AdWords” for ease of reference) and Google Analytics, then the old adage is especially true.

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Local SEO vs. International SEO and the differences between them

Search engine optimisation, or SEO as it's more commonly referred to, is the strategy of using algorithms, keywords and other content, to improve a website’s position on search engine result pages. SEO is an important consideration for any business.

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6 Ecommerce Tips to Grow Your Online Business

As we increasingly use online stores, there are many opportunities to grow a successful online business. Whether you're a seasoned expert or just starting to build your own eCommerce business, these tips are sure to help you grow your online business.

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4 Effective Paid Facebook Ads Tips to Improve Post Engagement

Creating effective, engaging posts is key to getting a good return on your Facebook ads and sponsored posts. How you present and deliver these posts often makes the difference between a profit and a loss on the campaign. Here are 4 tips to implement if you advertise on Facebook, want to improve engagement with your posts, and get the most bang for your buck in your Facebook marketing efforts.

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5 Steps to Getting Started on Your Content Marketing Strategy

It’s through content that you provide value, establish your authority among potential clients and customers, and carve out your position at the top of lucrative search rankings. If you want to make the most of your content, though, you need to create and follow a content marketing strategy. This will take your inbound marketing efforts to a higher, more professional level.

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