PPC Advertising or Performance Advertising
'PPC' was once the buzzword in online advertising. But, times have progressed, rapidly, and online advertising has transformed away from just 'pay per click' advertising. You can now buy advertising on a 'pay per install', 'pay per view', and other bidding methods hence the introduction of the term performance advertising. Performance-based advertising, also known as pay for performance advertising, is advertising in which the advertiser pays only when there are measurable results. We base our services on delivering measurable results, delivered by our expert team of Performance Media Specialists.
What is PPC?
PPC is a highly cost-effective method of advertising on both search engines and websites. You only ever pay when a user clicks on your ad, and you control how much you pay for each click. You decide how much budget to allocate per day, week or month. On average, for every dollar you spend on PPC advertising, you’ll generate $2. Where else can you expect such an attractive return on your investment?
There are many PPC platforms available, but the most popular is Google's. Google offers a variety of advertising channels, specifically Google Ads (the text ads you see when searching for a product or service on Google), Google Display (the banner or image ads that you see placed on websites you peruse), Google Remarketing (those un-canny company ads that you see EVERYWHERE after you've visited the companies website), and YouTube (I'm sure you all know what YouTube is!).
Google is by far the largest search engine in Australia, and the go-to place for people searching for a desired product, service or piece of information. That's why any online business needs to have a presence on Google to let people know that they exist. At Pivotal Agency, we are Google experts (Google even told us so and gave us the badge to prove it!), and our team know how to get the best from the Google platform for a variety of industry and business types.
Google Ads, or search ads, refers to sponsored results that appear at the top of the Google listings when you run a search query.
Display refers to textual or graphical advertisements placed on 3rd party web pages.
Remarketing allows you to target your advertising to people that have visited your site already, allowing you to convert window shoppers into customers.
There are also various other forms of advertising available through YouTube such as In-Stream and In-Display. All of these channels operate on the same pay-per-click model.
It’s not just Google that offers performance-based advertising – LinkedIn, Facebook, and Twitter all offer pay-per-click advertising. Pivotal Agency manages campaigns across all these platforms for our clients. For more information on advertising on social media channels, please go to our social media marketing page HERE.
Get in touch with our specialist Performance Media team to find out how we can boost traffic, increase leads and conversions via a well crafted and efficiently managed campaign.
The objectives of PPC marketing in search engines can be quite varied, from brand awareness, traffic generation to lead generation. Whatever it is, it requires people to take action.
By advertising your business in search engines, you are showing your products and services to be people at exactly the right time - when they are searching with intent for something specific.
Traffic is good, quality traffic is better! Through PPC marketing, we work on ensuring your website is visible on search engines for a very specific set of keywords that are meaningful to your business.
Of course, the keyword targeting is crucial, because you only want to go after people interested in what you have to offer. But Google Ads offers many other targeting settings that you need to rely on to maximise your advertising performance.
Part of our role as digital marketers, is to analyse and transform the amazing wealth of data available from Google Ads into a meaningful and insightful story, which in turn can be transformed into actionable optimisations.
Google marketing is using Google's tools and SEO strategy to get your content to rank for specific sets of keywords. This can increase your visibility and drive more traffic to your website. In turn, you get more conversions and make more money.
Google recently unveiled its Google Marketing Platform. This platform combines the DoubleClick advertiser products and the Google Analytics 360 Suite into one user-friendly platform. Harnessing these tools and using Google marketing to your advantage can benefit your business in numerous ways.
Allow Pivotal Agency to Handle Your Google Marketing
If you need professional SEM in Brisbane or an SEM agency on the Gold Coast, look no further than Pivotal Agency. We excel at search engine marketing, and we bring years of combined experience in Google marketing tactics. We offer a host of services to our clients to help expand their brands and boost them up the search rankings like:
- Web Development
- App Development
- Online Stores
- Digital Strategy
- Digital Marketing
- Social Media Promotion
We've built a strong reputation for SEM on the Gold Coast and in Brisbane, and we have hundreds of satisfied clients with an extensive portfolio of completed projects. Our clients know that we'll utilise every aspect of Google marketing to their advantage. Whether this means we build from the ground up or improve on your current strategy, we have the tools, knowledge and experience to achieve exceptional results.
We'll keep you in the loop every step of the way to ensure everyone is on the same page. It's your brand; we're simply going to raise it to its fullest potential.
Contact Pivotal Agency for SEM in Brisbane or The Gold Coast Today!
If you'd like to book a free strategy session with our talented team, get in touch. We're happy to answer your questions and schedule a consultation.
Email marketing has long been a way for companies to keep their customers in the loop, follow up with questions, find new customers and offer promotions or discounts. It's one way to reward your loyal customers for all they do and entice new people to try your products. But, starting an email marketing campaign in Brisbane can be confusing, and this is where Pivotal Agency comes in.
Get Quality Email Marketing on the Gold Coast from Pivotal Agency
Building an email list, remembering to send out periodic messages to your list, keeping it up-to-date and getting new people to join can be time-consuming, especially if you just started out. However, we have a team of email marketing experts at Pivotal Agency, and we're happy to create a custom email list just for your business.
We'll start with coming up with a campaign to entice people to sign up. This could be a simple link on the bottom of their receipts, or your staff could ask if they'd like to join. When they do, we can set up incentives like discounts or information about special sales to keep them interested and subscribed to your email marketing campaign in Brisbane.
Our staff can also craft eye-catching headlines and email body content to entice your subscribers to check their emails regularly. All of these small pieces help to ensure you get an email marketing campaign that helps you retain your loyal customer base that only grows as time goes by.
Contact Pivotal Agency for Email Marketing in Brisbane
Are you ready to set up your own email marketing campaign? Maybe you have questions about our services or expertise. Either way, we can't wait to hear from you! Contact us to set up your free strategy consultation today!
Content marketing is a popular way for companies and brands to attract and keep a defined, specific audience. Content is also something that can make your site rank higher with Google when people perform searches. Putting together content marketing in Brisbane can be intimidating, and this is where we step in with our services at Pivotal Agency.
Pivotal Agency Offers Quality Content Marketing on the Gold Coast
We understand the importance of delivering high-quality and consistent content to all of our clients throughout Brisbane and the Gold Coast. We'll sit down with you to discover your brand's essence and the message you'd like to promote. Once we do, we'll create content that highlights your brand and showcases your products.
We can easily create long-form content for your website, or we can create shorter pieces that are highly relevant and shareable across the social media platforms. We'll create seamless stories for your brand or products to engage your audiences and keep them interacting with your brand.
If you already have a content marketing strategy in place, we can work with you to refine and enhance it. If not, our staff are happy to build your content marketing strategy from the ground up. We can work with you on your ongoing content marketing in the Gold Coast as well!
Trust Pivotal Agency's Reputation
We've refined our processes over the years, and we've built a solid base of satisfied clients throughout Australia. They know that they're getting high-quality work that we tailor to each clients' needs.
If you'd like our expert team to sit down with you and work out your new content strategy in Brisbane or the Gold Coast, reach out and get in touch. We're ready to answer your questions, address your concerns or schedule your free strategy session today!
As a trusted Google Partner,
Pivotal Agency manage a variety of campaign types providing our clients with the most highly converting leads possible. Depending on your business goals, we can optimise campaigns to build your brand awareness and strength, drive people to your website or call centre, deliver enquiries or sales leads to your website.
Free Strategy Session
Send us some basic details about your next big thing, and we’ll get back to you as soon as we can, to setup a free strategy session.
Frequently Asked Questions
What are the benefits of Google marketing?
Google is the largest search engine in Australia - which means that millions of eyeballs cross it daily! So investing in good Google AdWords management in Brisbane means better quality traffic and higher chances of conversion for your business.
What is the importance of a Google marketing campaign?
A successful Google marketing campaign is essential to generating increased leads and conversions. Professional Google AdWords management in Brisbane can help send high-quality traffic to your site. We cater to a range of businesses and industries and deliver real results for your company.
How long before a Google marketing campaign shows results?
A successful campaign generally takes 3-6 months to start showing results. While this can feel like a long time, you’ll have a top-notch Gold Coast PPC agency providing support every step of the way.
Should I hire a PPC agency?
By hiring a Gold Cost PPC agency, your business will receive expert strategies around effective campaigns and keyword targeting. Once these strategies are put into practice, you can look forward to increased online visibility and higher conversion rates.
How can a PPC expert help my business?
With the help of an expert PPC agency on the Gold Coast, like Pivotal Agency, your campaigns will be run under the latest Google marketing strategies. Understanding what Google loves is what we do — so we’ll provide you with the necessary strategies to get your campaigns firing.
What do PPC services include?
With a Gold Coast PPC agency on your side, you’ll receive comprehensive and measurable data on where your current campaigns stand and effective google marketing strategies tailored to your business and goals. From there, we can build your PPC strategy from the ground up or improve on your current strategy. Some of our PPC services include:
- Precise targeting
- Direct response marketing
- Trackable and measurable data for better optimisation
Need a PPC agency on the Gold Coast or in Brisbane? With over 20 years of experience, Pivotal Agency are experts in AdWords management in Brisbane and digital marketing strategies. Discover how your business can thrive from PPC marketing by contacting us today.