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Improve Your Ecommerce Marketing Strategy with These Key Components

Ecommerce marketing has boomed in the past decade. Even traditionally brick-and-mortar businesses are making a killing by selling their products and services online.

While the market is by no means saturated, it is getting harder to make a name and a killing in terms of sales. These top strategies will help you break the invisible ceiling and catapult your online store to unprecedented success.

Have an ecommerce marketing plan

The first hurdle you face is getting people to visit your website. Research successful digital marketing strategies and see how they have helped others achieve their goals. It also pays to invest in top talent and engage top ecommerce marketers and strategists.

If you already have a marketing strategy, work hard to improve it. Review your ecommerce website marketing strategies regularly to make sure that you are always on top of current trends.

Optimize your website

Ecommerce website marketing strategies are wonderful at driving people to your site, but you need to have an effective sales funnel in place. One of the best ways to do this is to have an intuitive, user-friendly, optimised website.

Make sure people can find what they are looking for easily. Have an advanced search feature, and make products enticing through HD images. The goal here is to create trust with your site visitors.

Effective Content Marketing

To make a sale, even online, it is important to create trust. If your site is only composed of product images and prices, you probably have a terrible conversion rate.

Potential buyers want to be engaged, learn more about the product, and generally be ‘wooed’ into buying. Have informative, SEO-rich, descriptive content on each product page.

Social Media and Email Marketing

The power of social media lies in the one-on-one trust it creates. Don’t just create a website and hope for sales. Instead, make use of Instagram, Facebook, emails, and other platforms to market yourself. 

Once you can get people referring your brand to their circles of influence, one part of your ecommerce marketing plan will have been successful.

Make use of retargeting strategies

Once customers have shown an interest in your site, use the information gained from their previous visit to target more specific ads to their needs. Use information like birthdays, special seasons, and events to get them to come back. You can also use special discounts to keep interest alive.

Are you looking to create an online store or refresh your ecommerce website? Contact our expert team today and book your free strategy session.

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Mitch Ellems

Sales & Strategy Director

Tags: Ecommerce, Online Store, Digital Marketing

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