Tip, tricks and Pivotal news Blog.

3 Helpful Ideas: WordPress Friendly Plugins for SEO

Search engine optimisation (SEO) should be a key strategy in any business' marketing plan - and WordPress plugins can be a huge part of that strategy. SEO tactics help you rank higher in search engines for key search terms. Ultimately, how high you rank is decided by the search engines themselves based on their ranking factors. Take a look at the top three WordPress SEO plugins you should consider.

Continue Reading  

UI vs UX: Which Comes First

You've likely heard all the buzz around UI and UX over the past few years. By now, you probably know that these are important, but you may not fully understand which to prioritise or what the difference is between the two. Take a look at everything you need to know on the UI vs UX conversation right here.

Continue Reading  

Content Marketing Rules You Must Know

For many businesses, content marketing is a maze whose precious secrets only few people know. While it's true creativity and innovativeness is rewarded, there are hard and fast rules you need to follow. These five capital content marketing rules apply to everyone who wants to have a successful campaign.

Continue Reading  

Improve Your Ecommerce Marketing Strategy with These Key Components

Ecommerce marketing has boomed in the past decade. Even traditionally brick-and-mortar businesses are making a killing by selling their products and services online. While the market is by no means saturated, it is getting harder to make a name and a killing in terms of sales. These top strategies will help you break the invisible ceiling and catapult your online store to unprecedented success.

Continue Reading  
How SEO Can Help Improve Your Online Reputation Management

How SEO Can Help Improve Your Online Reputation Management

Online reputation is the new SEO in the sense that Google’s ranking algorithms are veering more and more towards user-generated content to rank websites and businesses. However, SEO still remains the king of marketing. With SEO ever evolving, you need to keep in mind the best SEO strategies to keep your online reputation powerful and effective. This is how to approach your SEO reputation management.

Continue Reading  

What Skills Do I Need to Be a Content Strategist?

A content strategist takes the role of an information architect. They are the person who sees the big picture and directs the efforts of the content marketing team towards achieving that goal. Here are the top skills you need to become a competent content strategist.

Continue Reading  

Why SEO Is Actually All About Content Marketing

Do you remember the days when companies practised keyword stuffing? You identified the keywords pertinent to your business and simply shoved them on your website as many times as possible - just like that, your SEO was done. That is still the case, right? Wrong.

Continue Reading  

Should you continue marketing in times of crisis?

It’s fair to say over the past month we’ve all found ourselves facing new challenges and contemplating how to move forward with our businesses in uncertain times. If you yourself are a business owner, the decisions you make now could be what determines the future of your business.

Continue Reading  
 Prev 1 2 3 4 ... Next 

Displaying 1 - 8 of 51