Tip, tricks and Pivotal news Blog.
It’s fair to say over the past month we’ve all found ourselves facing new challenges and contemplating how to move forward with our businesses in uncertain times. If you yourself are a business owner, the decisions you make now could be what determines the future of your business.Continue Reading
As vast numbers of businesses throughout the world, including Google, scale back on staffing levels and put resources into essential activities only, a number of regular services have been suspended, including some features of Google My Business. Here's a summary of what is changing and how it might affect you.Continue Reading
Want to know how to take advantage of social media and provide your audience with valuable content while also driving clicks and sales?Continue Reading
Branding is crucial to success in business. How do you develop a strategy built for long-term success when many of the elements are intangible?Continue Reading
The terms "Digital Strategy" and "Digital Transformation" are often used interchangeably by people not in the know, so it's no wonder that the surrounding conversation can get confusing. They are actually not the same thing. Let us clarify.Continue Reading
They say that two heads are better than one. If these heads happen to be Google AdWords (now known as Google Ads, but we will continue to use “AdWords” for ease of reference) and Google Analytics, then the old adage is especially true.Continue Reading
Search engine optimisation, or SEO as it's more commonly referred to, is the strategy of using algorithms, keywords and other content, to improve a website’s position on search engine result pages. SEO is an important consideration for any business.Continue Reading