Social Media Marketing

  • Social Media Audit
  • Social Media Planning
  • Influencer Marketing
  • Content Creation, Posting & Scheduling
  • Social Advertising
  • Social Campaigns
  • Social Monitoring & Reporting

FREE Strategy Session

Why Social Media Marketing?

Social media is a golden opportunity to talk to your existing and prospective customers, engage with those who will shout about your brand and it’s now an important factor in ranking well in search. Social is one of the most rapidly changing marketing channels, with new features and updates constantly being released by the likes of Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat... It can be hard to keep up, or even know where to start! That’s the job of our social media team who have all the experience needed to make the most of your profiles - whatever the nature of your business.

At Pivotal Agency, we get you, we get your business, and we get your customers and clients. Our social media experts are able to craft the best great social content tailored to suit your brand and tone of voice, whether it be written content, imagery or videography. We'll ensure the content is quality, relevant, engaging and part of your overall marketing strategy. We want people to like, share, comment and generally get involved with your social profiles. If the 'proverbial' hits the fan, we've got you! Our team are experts in monitoring your social profiles and nipping any potential crisis in the bud. 

Paid Vs Owned Social Media

Having an integrated social strategy is vital for success! Gaining organic reach with your social content is becoming increasingly difficult, so combining a well planned social advertising campaign with your social content and community management is the best way to get increased reach, conversions and ROI. Depending on your industry, we can create and manage highly effective advertising campaigns within these social channels:

  • Facebook Advertising
  • Instagram Advertising
  • LinkedIn Advertising
  • YouTube Advertising


All good social media campaigns start with a solid, well researched strategy. We start by delving into current and competitor social activity, prepare a detailed audit and report, and use the findings to develop and suitable strategy. We take the time to create a comprehensive social media strategy, so the rest of your social efforts will follow naturally.

Content Creation,
Posting & Scheduling

We’ll also provide you with social post schedules which will promote content already on your site as well as content we may create for you. Our team of experts will know exactly what hashtags to use for your sector and will also incorporate your agreed upon tone of voice too.


Social advertising can turbo boost engagement and website traffic to unprecedented heights. We specialise in advertising across Facebook, Instagram, LinkedIn, Pinterest & Twitter.


We can deliver bespoke social media campaigns designed to drive social engagement, capture data and boost the visibility of a new product. As part of your campaign, we will include an influencer engagement program to put your brand in front of your target market, and endorsed by influential people within their communities.

Social Monitoring
& Reporting

Whether you want to observe quietly, learn about your customers/clients and what they’re looking for, respond to critics or simply engage in conversation, social monitoring is an important part of your overall social activity. We provide comprehensive monthly reports detailing how your social media profiles are having a positive effect on your business.

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Social media platforms and excellent opportunities to connect and engage with your audience. This is where social media marketing excels, no matter which platform you choose to showcase your business on. 

Looking for Social Media Marketing Experts in Brisbane & the Gold Coast?

At Pivotal Agency, we understand how important it is to reach your targeted audience and connect with them in a way that humanises your brand. We have years of experience tailoring social media promotions to our clients' needs, both large and small. Additionally, we're happy to change your social media marketing tactic if you require it.

We can help create a social media presence for your company or brand that your customers can easily identify with. Whether you'd like us to post routine image and text updates about your newest products or company dealings or upload videos that showcase your brand, we can do it. We'll help you come up with content that drives your audience engagement. 

Another way we can help is through paid social media advertising. This is especially helpful when you want to find your niche audience and target the people who are most likely to purchase your products or services. It's a relatively inexpensive way to get the word out about your business, and we're ready to run campaigns for you. 

Contact Pivotal Agency for Social Media Marketing Expertise Today! 

If you need social media marketing in the Gold Coast area or Brisbane, Pivotal Agency is here and ready to help. You can reach out and get in touch with our staff. We're happy to answer your questions, address your concerns or pick a time for your free strategy session.

Free Strategy Session

Send us some basic details about your next big thing, and we’ll get back to you as soon as we can, to setup a free strategy session.


Frequently Asked Questions

  • What is social media marketing?

    Social media marketing is the practice of using social media platforms to promote a brand, product, or service. This involves creating and sharing content (which can include videos, images, blog articles or quotes), running paid ads, and engaging with users on social media platforms such as Facebook, Instagram, X (previously Twitter), Tik Tok and LinkedIn.

  • What are the benefits of social media marketing?

    Social media has become the easiest way to connect and engage with businesses and our favourite brands, so making a killer first impression is important. That’s where we come in. With effective social media marketing in Brisbane, your business can stay visible and engaging in the overcrowded social media feeds.

    Whether you’re after a social media agency on the Gold Coast or Brisbane, our experts are here to help.

  • Why is social media marketing important?

    Social media marketing is important because it allows businesses to reach a large audience and engage with potential customers on a platform they are already using. It is also a cost-effective way to advertise and can be used to build brand awareness, drive traffic to a website, and generate sales or leads.


  • What platforms are covered in social media marketing?

    Depending on the type of industry your business is in, we create and perform social media management in Brisbane or social media marketing on the Gold Coast across the following social channels:

    • Facebook
    • Instagram
    • LinkedIn
    • YouTube
  • How long before a social media marketing campaign shows results?

    Social media marketing in Brisbane typically takes around 3-6 months for results. We understand that businesses want to see results immediately, but aiming for shorter-term gains often results in poorer traffic. Pivotal Agency implements only the leading social media marketing techniques to capture your intended audience.

  • What tasks will a social media marketing agency help with?

    Nailing your social media presence is crucial for brand awareness. By hiring a social media agency on the Gold Coast, we’ll be responsible for:

    • Content creation - Between brainstorming fresh ideas to posting and scheduling content, we take the stress out of keeping your social channels fresh.
    • Social campaigns - Whether you’re launching a new product or advertising your services, our social media campaigns are always eye-catching.
    • Monthly reports - Pivotal Agency produces regular reports to keep you informed about your social media campaigns, customer base, level of engagement and brand awareness.

    Ready to take your social game to the next level? Pivotal Agency is among the leading players in social media management in Brisbane. Discover what a solid social media presence can do for your business by booking a free strategy session with one of our experts today.

  • What services do you offer as a social media marketing company?

    We offer a range of services including social media strategy development, content creation, social media paid advertising, "organic" social media management, and social media analytics and reporting.


  • How do you develop a social media strategy?

    We start by understanding your overall business objectives and target audiences. We then conduct a social media audit to assess your current social media presence and identify opportunities for improvement. From there, we develop a comprehensive social media strategy that includes content themes, posting schedules, and social media advertising plans. Our social media marketing team will recommend strategies that align with your business goals and budgets. 

  • How do you measure the success of a social media campaign?

    We use a range of metrics to measure the success of a social media marketing campaign including reach, engagement, website traffic, leads generated, and conversions. We provide regular reporting and analysis to help you understand the impact of your social media efforts and make informed decisions. Our social media strategists will optimise the campaigns to align to your business goals.