Social Media Marketing.
- Social Media Audit
- Social Media Planning
- Influencer Marketing
- Content Creation, Posting & Scheduling
- Social Advertising
- Social Campaigns
- Social Monitoring & Reporting
Why Social Media Marketing?
Social media is a golden opportunity to talk to your existing and prospective customers, engage with those who will shout about your brand and it’s now an important factor in ranking well in search. Social is one of the most rapidly changing marketing channels, with new features and updates constantly being released by the likes of Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat... It can be hard to keep up, or even know where to start! That’s the job of our social media team who have all the experience needed to make the most of your profiles - whatever the nature of your business.
At Pivotal Agency, we get you, we get your business, and we get your customers and clients. Our social media experts are able to craft the best great social content tailored to suit your brand and tone of voice, whether it be written content, imagery or videography. We'll ensure the content is quality, relevant, engaging and part of your overall marketing strategy. We want people to like, share, comment and generally get involved with your social profiles. If the 'proverbial' hits the fan, we've got you! Our team are experts in monitoring your social profiles and nipping any potential crisis in the bud.
Paid Vs Owned Social Media
Having an integrated social strategy is vital for success! Gaining organic reach with your social content is becoming increasingly difficult, so combining a well planned social advertising campaign with your social content and community management is the best way to get increased reach, conversions and ROI. Depending on your industry, we can create and manage highly effective advertising campaigns within these social channels:
- Facebook Advertising
- Instagram Advertising
- LinkedIn Advertising
- YouTube Advertising
All good social media campaigns start with a solid, well researched strategy. We start by delving into current and competitor social activity, prepare a detailed audit and report, and use the findings to develop and suitable strategy. We take the time to create a comprehensive social media strategy, so the rest of your social efforts will follow naturally.
Posting & Scheduling
We’ll also provide you with social post schedules which will promote content already on your site as well as content we may create for you. Our team of experts will know exactly what hashtags to use for your sector and will also incorporate your agreed upon tone of voice too.
Social advertising can turbo boost engagement and website traffic to unprecedented heights. We specialise in advertising across Facebook, Instagram, LinkedIn, Pinterest & Twitter.
We can deliver bespoke social media campaigns designed to drive social engagement, capture data and boost the visibility of a new product. As part of your campaign, we will include an influencer engagement program to put your brand in front of your target market, and endorsed by influential people within their communities.
Whether you want to observe quietly, learn about your customers/clients and what they’re looking for, respond to critics or simply engage in conversation, social monitoring is an important part of your overall social activity. We provide comprehensive monthly reports detailing how your social media profiles are having a positive effect on your business.