Digital Marketing Strategy.
- Online Customer/Client Profiling
- Online Brand Strategy
- User Experience (UX) Research
- Ideation, Channel & Campaign Planning
- UX Mapping & Testing
- Search Strategy (SEM & SEO)
- Digital Marketing Audit
- Social Media Strategy
Digital Marketing Strategy for Accelerated
"It’s been a pleasure to work with the team at Pivotal Agency for close to a decade now. We value and trust their industry expertise, prompt technical support and consistency in project delivery - which has improved efficiencies and added value to our business. If they don’t know the answer to something they will always go that extra mile to find a solution".
Without a digital strategy, how do you know your marketing is in the right place, appealing to the right audience and being shown at the optimal time? A strategy reduces the time spent playing the guessing game and more time getting ahead of the competition. We will ensure that you are prepared and informed of where to adapt when things change, and the tactics to apply to future marketing campaigns.
Our digital strategists will work with you to define the best direction for your digital marketing to ensure you are getting the best results. In a nutshell, we can;
- Build your buyer personas
- Intensive user research to identify what is currently working well for you, and what is not
- Evaluate your existing digital marketing channels & assets including owned, earned & paid media
- Define your online brand strategy
- Identify and set your digital goals and the digital marketing tools you’ll need
- Audit and plan your owned, earned and paid media
- Bring it all together in one actionable digital marketing plan!
We know that an integrated digital marketing strategy works best, but we can also audit and strategise for specific elements of digital marketing such as your search strategy, or social media strategy.