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Search Engine Optimisation for Small Businesses

In Australia, Google is the dominant search engine with a market share of 94%. If you're on Google's good side then you likely have more business than you can handle. On the other hand, if Google doesn't see your site as valuable, it likely isn't getting much website traffic.

If you run a small business, know that there are ways to improve your rankings in Google and other search engines. By using search engine optimisation (SEO) techniques, you can boost rankings and get more website traffic when growing a business.

In this guide, we'll tell you all about SEO. We'll also tell you why you should consider working with an SEO agency.

What Is Search Engine Optimisation?

To rank regularly in search results and to achieve a top position, Google needs to understand your web pages. Google should see your web pages as valuable and relevant for particular search queries.

Using SEO techniques can help ensure that Google understands your web pages and shows them to the relevant audience often. A SEO agency can help improve your website rankings and get more traffic to your site's pages.

What Does SEO Include?

So how does an agency help improve a site’s SEO and website rankings? Here are some techniques they'll use:

Technical Site Optimisation

A key part of improving your SEO is optimising your site and meeting certain technical standards. Technical SEO may include optimising metadata and implementing structured data. It may also include installing an SSL certificate, improving page speed, optimising for mobile devices, and more.

Content Creation

Usually, another key part of SEO for businesses is content marketing. Creating blog content is part of inbound marketing and gives your website more pages that can appear in Google results. Keeping an active blog and optimising posts for SEO can help attract more website traffic. 

Keyword Research

To make the most of web pages and blog posts, your business should target keywords that your ideal audience is looking for. An SEO agency will review keyword statistics, data, and SEO trends. They'll use keyword tools to discover keywords that can improve website rankings.

Local SEO Techniques

For small businesses that operate locally, local SEO techniques are needed. Local SEO may include claiming and optimising a Google business profile and enabling tracking with GA4 content metadata to monitor progress.

It may also include getting local citations, adding local keywords to a website, and verifying name, address, and phone number (NAP) information across online directories.

Link Building

Building high quality external links that point to your website is essential. Backlinks help to prove your website’s authority and show Google the relevance of your site. Building backlinks is an essential part of improving SEO and is a core responsibility of a SEO agency.

Search Engine Optimisation Gold Coast

To boost your SEO and generate more website traffic, consider working with Pivotal Agency. A Gold Coast digital agency offering expert SEO services. We can optimise your website, create content, build backlinks, and help improve your search engine rankings.

Formed in 2001, Pivotal has worked with some of Australia's leading companies. From national brands to small and medium-sized enterprises, we take pride in our high standard of work.

Ready to improve your SEO? Get in touch with us today to learn more about how Pivotal can help.


Jade Pascoe-Webbe

Search Engine Optimisation Specialist

Tags: Search Engine Optimisation SEO SEO Best Practices SEO Guide SEO Marketing Marketing Agency On-page Seo Technical Seo Off-page Seo

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