Should you continue marketing in times of crisis?
It’s fair to say over the past month we’ve all found ourselves facing new challenges and contemplating how to move forward with our businesses in uncertain times. If you yourself are a business owner, the decisions you make now could be what determines the future of your business.
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Google My Business Temporarily Suspends Features Amid The Coronavirus
As vast numbers of businesses throughout the world, including Google, scale back on staffing levels and put resources into essential activities only, a number of regular services have been suspended, including some features of Google My Business. Here's a summary of what is changing and how it might affect you.
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3 Ways to Use Social Media Networks for Affiliate Marketing
Want to know how to take advantage of social media and provide your audience with valuable content while also driving clicks and sales?
Continue ReadingBuilding a Branding Strategy for Long-Term Success
Branding is crucial to success in business. How do you develop a strategy built for long-term success when many of the elements are intangible?
Continue ReadingLocal SEO vs. International SEO and the differences between them
Search engine optimisation, or SEO as it's more commonly referred to, is the strategy of using algorithms, keywords and other content, to improve a website’s position on search engine result pages. SEO is an important consideration for any business.
Continue Reading6 Ecommerce Tips to Grow Your Online Business
As we increasingly use online stores, there are many opportunities to grow a successful online business. Whether you're a seasoned expert or just starting to build your own eCommerce business, these tips are sure to help you grow your online business.
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How To Rank in Google's Local Pack
So, what is Google’s Local Pack, more recently referred to as the local 3-pack as Google has limited the number of listings to 3, and also referred to as the Map Pack or even the Snack Pack?
Continue ReadingGetting the best out of you: a distinct advantage
With online tools getting more & more advanced, it is now easier for business owners, marketing managers and freelancers to create great looking websites themselves. So it begs the question, why would I use an agency when I can get it cheaper or do it myself? It's a fair question and one with many different answers.
Continue ReadingFacebook Advertising Hacks
There are many, many reasons why Facebook is the place to be right now for advertising. With 2 billion monthly active users on Facebook, and the level of targeting available within the platform, if you know what to say and where to say it, you can easily get your brand in front of your ideal customer with Facebook advertising.
Continue ReadingFreelancer vs Agency, what's the right choice for you?
When looking at proposals and providers for websites, apps or digital marketing, it's important to understand that not all providers are the same. There is a big difference between an agency and a freelancer and it's important to understand the pro's and con's with each.
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