How to write effective title tags and meta descriptions for SEO

So you’ve been asked to update your website and make it more “search engine friendly” to be found easier online. All you have to do is write some content that is keyword rich, update the meta tags and then Google’s algorithm will show you higher on SERPs (search engine results pages). Easy Right? Well hopefully after reading this article things will be a lot clearer - I’ll be explaining what Meta Tags (title tags and meta descriptions) are and how to write them for your content to be found more easily online and increase the number of visitors to your website.

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How SEO Can Help Improve Your Online Reputation Management

How SEO Can Help Improve Your Online Reputation Management

Online reputation is the new SEO in the sense that Google’s ranking algorithms are veering more and more towards user-generated content to rank websites and businesses. However, SEO still remains the king of marketing. With SEO ever evolving, you need to keep in mind the best SEO strategies to keep your online reputation powerful and effective. This is how to approach your SEO reputation management.

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Local SEO vs. International SEO and the differences between them

Search engine optimisation, or SEO as it's more commonly referred to, is the strategy of using algorithms, keywords and other content, to improve a website’s position on search engine result pages. SEO is an important consideration for any business.

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How To Rank in Google's Local Pack

How To Rank in Google's Local Pack

So, what is Google’s Local Pack, more recently referred to as the local 3-pack as Google has limited the number of listings to 3, and also referred to as the Map Pack or even the Snack Pack?

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