Sell My Car.
The Challenge
Sell My Car required a robust and user friendly website that would streamline their vehicle purchasing process. The core objective was to develop a multi step trade in offer form that seamlessly integrated with their bespoke API, allowing users to easily search for their vehicle and get an online estimate. The website needed to be built on a secure and scalable Wordpress framework, incorporating essential features like a comprehensive locations module, a blog and adherence to best practices for security and deployment.
The Solution
After putting together a carefully considered website redevelopment strategy, we developed a custom Wordpress website centred around the new and improved custom built multi step trade in offer form. Our solution greatly improved the customer experience by allowing vehicle lookup by rego or manual entry and the ability to resume a trade in offer journey at a later date. The solution leveraged the Bedrock Wordpress framework for enhanced security and streamlined plugin management.
Features
- Custom designed Wordpress theme with easy to use page builder
- Custom built multi step trade in offer form with bespoke API integrations and conditional logic
- Locations module to promote the various Sell My Car locations around Australia
- CRM integration
- Performance optimisation to improve user experience and search engine optimisation
