Cool Cartons.

The Challenge

Cool Cartons wanted to develop a cool transport marketplace that would allow customers to book their refrigerated freight online with real time pricing. The service needed to incorporate pickup, linehaul and delivery options with customer specific pricing calculated based on quantities & routes. The solution had to be simple to use for users from a wide range of backgrounds with varying technical experience.

The Solution

After completing a detailed strategy and scoping phase we determined the project scope and crafted a user experience that would be streamlined and easy to follow. We then developed the Cool Cartons brand and website user interface with a corporate yet friendly and engaging look and feel. The bespoke platform was developed utlising Laravel Voyager as the base framework. After completing a thorough quality assurance and testing process the new Cool Cartons platform was ready to shake up the refrigerated freight industry!


  • In depth digital strategy and planning phase
  • Bespoke Laravel Voyager theme and customised backend
  • Secure client login portal with online ordering and payments
  • Complex pricing calculations based on locations, weight and customer specific pricing
  • Xero and Stripe integration
  • Automatic manifest and shipping label creation/generation 
  • Responsive layout optimised for desktop, tablet and mobile devices