Community Enterprise Queensland.
The Challenge
Community Enterprise Queensland (CEQ) plays a vital role in supporting remote Indigenous and Aboriginal communities across the Torres Strait, Northern Peninsula Area, and other regions of North Queensland. Through 30 retail stores, CEQ delivers essential services providing fresh produce, groceries, fuel, homewares, hardware, and more. Despite their impactful purpose and extensive community footprint, CEQ’s online presence did not fully reflect their community-first ethos, diverse operations, or the breadth of services they offer. They needed a website that could elevate visibility of CEQ’s multiple store types, celebrate their Indigenous workforce and community impact, streamline access to news, market days, career opportunities, and corporate information and importantly, be easy to manage, scalable and flexible for evolving content and localised needs.
The Solution
Working in close collaboration with CEQ’s leadership, we embarked on a discovery and strategy phase to deeply understand the organisation’s purpose, services, and stakeholders. That foundational insight informed the development of a dynamic, community-centric WordPress website that showcases CEQ’s different store formats and services, highlights CEQ’s Indigenous employment leadership, engages diverse audiences and delivers flexibility for future growth, with a content-manageable CMS framework that allows CEQ to add news, updates, job openings, and events at scale with ease.
Features
- Custom Wordpress theme tailored for CEQ’s brand identity, with a clean and inclusive user experience
- Store locator with filterable views and geolocation-friendly design to help users find nearby outlets across remote regions
- Career portal integration allowing job seekers to explore opportunities and apply via streamlined listings
- Community impact spotlight to celebrate CEQ’s Indigenous workforce and community support programs
- Administrator friendly backend empowering CEQ staff to manage content, add new pages, post updates, and maintain the site independently
- Responsive design ensuring usability across all devices
- MailChimp integration to grow their email marketing database for outbound marketing
- Ongoing Wordpress maintenance and support care plan
