Local SEO Gold Coast and Brisbane.

What is Local SEO? 

Local Search Engine Optimisation (SEO) helps businesses become more visible to customers in local search results. For instance, if a person were Googling local cafes in their area, we would help your business rank in the top spot on Google — driving traffic to your website and more customers into your establishment.

Pivotal Agency specialises in SEO for Gold Coast businesses and Brisbane businesses to keep them as competitive as possible, so rest assured, you’ll be handing your website over to a marketing agency that knows how to improve your business's search engine ranking for products and services that matter most. 

The pillars of local SEO

There are many areas of effective local SEO services, from website design to unique content. However, some key areas we target when transforming your website are:

  • Link building — Our Gold Coast local SEO experts do the heavy lifting and source high-quality links to your website.
  • Technical Onsite Optimisation — Google aims to give its users the best possible search experience so will rank websites that load quickly, are mobile friendly, and have the best quality content at the top of search engine results. Things such as site speed optimisations, adding schema markup and optimising meta titles and meta descriptions all play an important role in search engine optimisation. 
  • Content writing — Nothing makes Google happier than fresh, unique content that is highly relevant. Content gives users a better understanding of your product or service and helps businesses be found easier on Google. 

Your initial consultation: what we need from you

If you are interested in using our local SEO services, we do need some information before we can get started. Pivotal Agency do not take a one size fits all approach to our SEO tactics and will work with you to create customised solutions — you will need to share your goals, requirements and challenges your business is facing.

Our expert team will then devise a local SEO campaign to catapult your business’s website to the front page of Google. Depending on your needs, this could be a brand revamp, redesigning your website or improving your social media presence.

What to expect with SEO Success

Local SEO results don’t happen overnight, nor is the job of an SEO expert ever done. That said, once we start implementing our SEO campaign, it won’t be long before you notice an increase in organic traffic and conversions on your website.
With more than 20 years of experience in the web design industry, Pivotal Agency has managed hundreds of successful seo campaigns.

Our Gold Coast based team are more than happy to put together a free SEO audit of your website to highlight the main areas of improvement. We will then work with you to generate an SEO plan that not only improves your search engine rankings, but actually drives enquiries and revenue. 


  • Is local SEO worth it?

    Absolutely. Hiring SEO agencies increases your likelihood of appearing in local search results from potential customers. Not everyone understands what best practice SEO looks like, particularly local SEO, which is where our specialist team comes in. Pivotal Agency uses the latest tools and resources and many Gold Coast and Brisbane businesses rely on our SEO services to rank higher than their competitors. 

  • How do I hire the right Gold Coast local SEO expert?

    Hiring the right expert for local SEO on the Gold Coast starts with knowledge and experience. Pivotal Agency has more than 20 years of experience, and our team continuously stays abreast of the latest SEO trends.

  • How can local SEO help my business?

    Local SEO in Brisbane can catapult your business to the front page of local search results. Effective local SEO means fresh eyes on your business every day, whether you’re in the service industry or have just opened a cafe. We achieve these results through high-ranking keywords, link building, copywriting and more. 

  • How long will it be until my local SEO campaign pays off?

    Local SEO campaigns typically take between 2 to 3 months to pay off. Eventually, you should see increased traffic and conversions on your website.

  • What should be included in my local SEO strategy?

    Our approach to local SEO on the Gold Coast and Brisbane varies between clients, as every business requires different strategies. We work with you to understand your SEO goals and create a tailored solution. However, some of the common tactics we may implement are: 

    • Page speed optimisation
    • Backlink audits 
    • Unique meta descriptions 
    • Obtaining an HTTPS Certificate