Why PPC Marketing?
PPC is a highly cost-effective method of advertising on both search engines and websites. You only ever pay when a user clicks on your ad, and you control how much you pay for each click. You decide how much budget to allocate per day, week or month. On average, for every dollar you spend on PPC advertising, you’ll generate $2. Where else can you expect such an attractive return on your investment?
There are many PPC platforms available, but the most popular is Google Ads. Google Ads is segmented into: search, display, remarketing, and YouTube
Search refers to sponsored results that appear at the top of the Google listings when you run a search query. Display refers to textual or graphical advertisements placed on 3rd party webpages. Remarketing allows you to target your advertising to people that have visited your site already, allowing you to convert window shoppers into customers. There are also various forms of advertising available through YouTube such as In-Stream and In-Display. All of these channels operate on the same pay-per-click model.
It’s not just Google that offer PPC advertising – Yahoo & Bing, LinkedIn, Facebook, and Twitter all offer pay-per-click advertising. Pivotal Agency manages campaigns across all these platforms for our clients.
Get in touch with our specialist PPC team to find out how we can boost traffic, increase leads and conversions via a well crafted and efficiently managed Google Ads campaign.
The objectives of PPC marketing in search engines can be quite varied, from brand awareness, traffic generation to lead generation. Whatever it is, it requires people to take action.
By advertising your business in search engines, you are showing your products and services to be people at exactly the right time - when they are searching with intent for something specific.
Traffic is good, quality traffic is better! Through PPC marketing, we work on ensuring your website is visible on search engines for a very specific set of keywords that are meaningful to your business.
Of course, the keyword targeting is crucial, because you only want to go after people interested in what you have to offer. But Google Ads offers many other targeting settings that you need to rely on to maximise your advertising performance.
Part of our role as digital marketers, is to analyse and transform the amazing wealth of data available from Google Ads into a meaningful and insightful story, which in turn can be transformed into actionable optimisations.
As a trusted Google Partner,
Pivotal Agency manage a variety of campaign types providing our clients with the most highly converting leads possible. Depending on your business goals, we can optimise campaigns to build your brand awareness and strength, drive people to your website or call centre, deliver enquiries or sales leads to your website.