PPC Advertising or Performance Advertising
'PPC' was once the buzzword in online advertising. But, times have progressed, rapidly, and online advertising has transformed away from just 'pay per click' advertising. You can now buy advertising on a 'pay per install', 'pay per view', and other bidding methods hence the introduction of the term performance advertising. Performance-based advertising, also known as pay for performance advertising, is advertising in which the advertiser pays only when there are measurable results. We base our services on delivering measurable results, delivered by our expert team of Performance Media Specialists.
What is PPC?
PPC is a highly cost-effective method of advertising on both search engines and websites. You only ever pay when a user clicks on your ad, and you control how much you pay for each click. You decide how much budget to allocate per day, week or month. On average, for every dollar you spend on PPC advertising, you’ll generate $2. Where else can you expect such an attractive return on your investment?
There are many PPC platforms available, but the most popular is Google's. Google offers a variety of advertising channels, specifically Google Ads (the text ads you see when searching for a product or service on Google), Google Display (the banner or image ads that you see placed on websites you peruse), Google Remarketing (those un-canny company ads that you see EVERYWHERE after you've visited the companies website), and YouTube (I'm sure you all know what YouTube is!).
Google is by far the largest search engine in Australia, and the go-to place for people searching for a desired product, service or piece of information. That's why any online business needs to have a presence on Google to let people know that they exist. At Pivotal Agency, we are Google experts (Google even told us so and gave us the badge to prove it!), and our team know how to get the best from the Google platform for a variety of industry and business types.
Google Ads, or search ads, refers to sponsored results that appear at the top of the Google listings when you run a search query.
Display refers to textual or graphical advertisements placed on 3rd party web pages.
Remarketing allows you to target your advertising to people that have visited your site already, allowing you to convert window shoppers into customers.
There are also various other forms of advertising available through YouTube such as In-Stream and In-Display. All of these channels operate on the same pay-per-click model.
It’s not just Google that offers performance-based advertising – LinkedIn, Facebook, and Twitter all offer pay-per-click advertising. Pivotal Agency manages campaigns across all these platforms for our clients. For more information on advertising on social media channels, please go to our social media marketing page HERE.
Get in touch with our specialist Performance Media team to find out how we can boost traffic, increase leads and conversions via a well crafted and efficiently managed campaign.
The objectives of PPC marketing in search engines can be quite varied, from brand awareness, traffic generation to lead generation. Whatever it is, it requires people to take action.
By advertising your business in search engines, you are showing your products and services to be people at exactly the right time - when they are searching with intent for something specific.
Traffic is good, quality traffic is better! Through PPC marketing, we work on ensuring your website is visible on search engines for a very specific set of keywords that are meaningful to your business.
Of course, the keyword targeting is crucial, because you only want to go after people interested in what you have to offer. But Google Ads offers many other targeting settings that you need to rely on to maximise your advertising performance.
Part of our role as digital marketers, is to analyse and transform the amazing wealth of data available from Google Ads into a meaningful and insightful story, which in turn can be transformed into actionable optimisations.
As a trusted Google Partner,
Pivotal Agency manage a variety of campaign types providing our clients with the most highly converting leads possible. Depending on your business goals, we can optimise campaigns to build your brand awareness and strength, drive people to your website or call centre, deliver enquiries or sales leads to your website.