PPC Advertising or Performance Advertising
'PPC' was once the buzzword in online advertising. But, times have progressed, rapidly, and online advertising has transformed away from just 'pay per click' advertising. You can now buy advertising on a 'pay per install', 'pay per view', and other bidding methods hence the introduction of the term performance advertising. Performance-based advertising, also known as pay for performance advertising, is advertising in which the advertiser pays only when there are measurable results. We base our services on delivering measurable results, delivered by our expert team of Performance Media Specialists.
What is PPC?
PPC is a highly cost-effective method of advertising on both search engines and websites. You only ever pay when a user clicks on your ad, and you control how much you pay for each click. You decide how much budget to allocate per day, week or month. On average, for every dollar you spend on PPC advertising, you’ll generate $2. Where else can you expect such an attractive return on your investment?
There are many PPC platforms available, but the most popular is Google's. Google offers a variety of advertising channels, specifically Google Ads (the text ads you see when searching for a product or service on Google), Google Display (the banner or image ads that you see placed on websites you peruse), Google Remarketing (those un-canny company ads that you see EVERYWHERE after you've visited the companies website), and YouTube (I'm sure you all know what YouTube is!).
Google is by far the largest search engine in Australia, and the go-to place for people searching for a desired product, service or piece of information. That's why any online business needs to have a presence on Google to let people know that they exist. At Pivotal Agency, we are Google experts (Google even told us so and gave us the badge to prove it!), and our team know how to get the best from the Google platform for a variety of industry and business types.
Google Ads, or search ads, refers to sponsored results that appear at the top of the Google listings when you run a search query.
Display refers to textual or graphical advertisements placed on 3rd party web pages.
Remarketing allows you to target your advertising to people that have visited your site already, allowing you to convert window shoppers into customers.
There are also various other forms of advertising available through YouTube such as In-Stream and In-Display. All of these channels operate on the same pay-per-click model.
It’s not just Google that offers performance-based advertising – LinkedIn, Facebook, and Twitter all offer pay-per-click advertising. Pivotal Agency manages campaigns across all these platforms for our clients. For more information on advertising on social media channels, please go to our social media marketing page HERE.
Get in touch with our specialist Performance Media team to find out how we can boost traffic, increase leads and conversions via a well crafted and efficiently managed campaign.
The objectives of PPC marketing in search engines can be quite varied, from brand awareness, traffic generation to lead generation. Whatever it is, it requires people to take action.
By advertising your business in search engines, you are showing your products and services to be people at exactly the right time - when they are searching with intent for something specific.
Traffic is good, quality traffic is better! Through PPC marketing, we work on ensuring your website is visible on search engines for a very specific set of keywords that are meaningful to your business.
Of course, the keyword targeting is crucial, because you only want to go after people interested in what you have to offer. But Google Ads offers many other targeting settings that you need to rely on to maximise your advertising performance.
Part of our role as digital marketers, is to analyse and transform the amazing wealth of data available from Google Ads into a meaningful and insightful story, which in turn can be transformed into actionable optimisations.
Google marketing is using Google's tools and SEO strategy to get your content to rank for specific sets of keywords. This can increase your visibility and drive more traffic to your website. In turn, you get more conversions and make more money.
Google recently unveiled its Google Marketing Platform. This platform combines the DoubleClick advertiser products and the Google Analytics 360 Suite into one user-friendly platform. Harnessing these tools and using Google marketing to your advantage can benefit your business in numerous ways.
Allow Pivotal Agency to Handle Your Google Marketing
If you need professional SEM in Brisbane or an SEM agency on the Gold Coast, look no further than Pivotal Agency. We excel at search engine marketing, and we bring years of combined experience in Google marketing tactics. We offer a host of services to our clients to help expand their brands and boost them up the search rankings like:
- Web Development
- App Development
- Online Stores
- Digital Strategy
- Digital Marketing
- Social Media Promotion
We've built a strong reputation for SEM on the Gold Coast and in Brisbane, and we have hundreds of satisfied clients with an extensive portfolio of completed projects. Our clients know that we'll utilise every aspect of Google marketing to their advantage. Whether this means we build from the ground up or improve on your current strategy, we have the tools, knowledge and experience to achieve exceptional results.
We'll keep you in the loop every step of the way to ensure everyone is on the same page. It's your brand; we're simply going to raise it to its fullest potential.
Contact Pivotal Agency for SEM in Brisbane or The Gold Coast Today!
If you'd like to book a free strategy session with our talented team, get in touch. We're happy to answer your questions and schedule a consultation.
Social media platforms and excellent opportunities to connect and engage with your audience. This is where social media marketing excels, no matter which platform you choose to showcase your business on.
Looking for Social Media Marketing Experts in Brisbane & the Gold Coast?
At Pivotal Agency, we understand how important it is to reach your targeted audience and connect with them in a way that humanises your brand. We have years of experience tailoring social media promotions to our clients' needs, both large and small. Additionally, we're happy to change your social media marketing tactic if you require it.
We can help create a social media presence for your company or brand that your customers can easily identify with. Whether you'd like us to post routine image and text updates about your newest products or company dealings or upload videos that showcase your brand, we can do it. We'll help you come up with content that drives your audience engagement.
Another way we can help is through paid social media advertising. This is especially helpful when you want to find your niche audience and target the people who are most likely to purchase your products or services. It's a relatively inexpensive way to get the word out about your business, and we're ready to run campaigns for you.
Contact Pivotal Agency for Social Media Marketing Expertise Today!
If you need social media marketing in the Gold Coast area or Brisbane, Pivotal Agency is here and ready to help. You can reach out and get in touch with our staff. We're happy to answer your questions, address your concerns or pick a time for your free strategy session.
Over the past few years, search engine optimisation (SEO) has become extremely important. With everything revolving around the digital world, competition is fierce between companies who are trying to outdo their competition and rise to the top of the search rankings. Since there are so many elements in SEO, it's a good idea to pick out a reputable company that offers a host of SEO services in Brisbane like Pivotal Agency.
Pivotal Agency Offers a Range of SEO Services in Brisbane
At Pivotal Agency, we understand how important SEO in Gold Coast or SEO in Brisbane is to your company, and this is why we're experts at it. Our staff brings years of experience to each client we take on, and we have a portfolio of satisfied clients to prove our tactics work.
Our range of SEO services include but are not limited to:
- Web Development
- App Development
- Digital Strategy
- Online Stores
- Digital Marketing
- Social Media Marketing
You can use a single service, or our team of dedicated professionals can tailor our SEO services to suit your situation. Maybe you already have a strong website, but you need social media marketing, or you'd like to add an app to your offerings. We'll sit down with you and discuss exactly what you need to bring your brand up to the top of the SEO game and leave your competition well in the dust.
Contact Pivotal Agency for SEO in Brisbane and the Gold Coast Today!
Both small and large companies throughout Brisbane and the Gold Coast trust our company to come up with a solid SEO strategy that works. You can reach out and contact us for more information or to set up your free strategy session today!
Think of your brand. What does branding mean to you? When your customers see your brand, they should immediately think of your company or your products. In order to do this, you have to have a strong branding strategy in mind, and Pivotal Agency helps with branding in Brisbane and on the Gold Coast.
Build a Strong Branding Campaign in Brisbane with Pivotal Agency
It's essential that your brand stand out from your competition, makes sense for your business and is instantly recognisable for your customers. This can take time and dedication to develop, but our staff can guide you through every step of the process.
We can create a brand new look for your company from scratch, or we can give your company's current brand a refresh. Additionally, we're happy to work out a comprehensive branding strategy that ensures all of your customers know exactly which products are yours.
Our services include building a high-quality website that acts as a central location for all of your products and services. We'll showcase the best your company has to offer to help convert potential customers into a loyal customer base. We can also build you an app that allows customers the convenience of connecting to your business with a tap of their phone.
Whatever services you choose from our company, we'll give you a strong and consistent brand message across every platform and product. We'll use strategic design to give you an edge over your competition and ensure you have a seamless experience from start to finish.
Contact Pivotal Agency for Branding on the Gold Coast
If you're ready to establish or revamp your brand, allow our talented staff to help. You can reach out and contact us today for your free strategy session!
Email marketing has long been a way for companies to keep their customers in the loop, follow up with questions, find new customers and offer promotions or discounts. It's one way to reward your loyal customers for all they do and entice new people to try your products. But, starting an email marketing campaign in Brisbane can be confusing, and this is where Pivotal Agency comes in.
Get Quality Email Marketing on the Gold Coast from Pivotal Agency
Building an email list, remembering to send out periodic messages to your list, keeping it up-to-date and getting new people to join can be time-consuming, especially if you just started out. However, we have a team of email marketing experts at Pivotal Agency, and we're happy to create a custom email list just for your business.
We'll start with coming up with a campaign to entice people to sign up. This could be a simple link on the bottom of their receipts, or your staff could ask if they'd like to join. When they do, we can set up incentives like discounts or information about special sales to keep them interested and subscribed to your email marketing campaign in Brisbane.
Our staff can also craft eye-catching headlines and email body content to entice your subscribers to check their emails regularly. All of these small pieces help to ensure you get an email marketing campaign that helps you retain your loyal customer base that only grows as time goes by.
Contact Pivotal Agency for Email Marketing in Brisbane
Are you ready to set up your own email marketing campaign? Maybe you have questions about our services or expertise. Either way, we can't wait to hear from you! Contact us to set up your free strategy consultation today!
Content marketing is a popular way for companies and brands to attract and keep a defined, specific audience. Content is also something that can make your site rank higher with Google when people perform searches. Putting together content marketing in Brisbane can be intimidating, and this is where we step in with our services at Pivotal Agency.
Pivotal Agency Offers Quality Content Marketing on the Gold Coast
We understand the importance of delivering high-quality and consistent content to all of our clients throughout Brisbane and the Gold Coast. We'll sit down with you to discover your brand's essence and the message you'd like to promote. Once we do, we'll create content that highlights your brand and showcases your products.
We can easily create long-form content for your website, or we can create shorter pieces that are highly relevant and shareable across the social media platforms. We'll create seamless stories for your brand or products to engage your audiences and keep them interacting with your brand.
If you already have a content marketing strategy in place, we can work with you to refine and enhance it. If not, our staff are happy to build your content marketing strategy from the ground up. We can work with you on your ongoing content marketing in the Gold Coast as well!
Trust Pivotal Agency's Reputation
We've refined our processes over the years, and we've built a solid base of satisfied clients throughout Australia. They know that they're getting high-quality work that we tailor to each clients' needs.
If you'd like our expert team to sit down with you and work out your new content strategy in Brisbane or the Gold Coast, reach out and get in touch. We're ready to answer your questions, address your concerns or schedule your free strategy session today!
As a trusted Google Partner,
Pivotal Agency manage a variety of campaign types providing our clients with the most highly converting leads possible. Depending on your business goals, we can optimise campaigns to build your brand awareness and strength, drive people to your website or call centre, deliver enquiries or sales leads to your website.