The Challenge

MotorFlip are disrupting the vehicle industry by bringing private sellers together with licenced dealers allowing people to sell their car stress-free for the best price from the comfort of their home. To achieve this MotorFlip required a well planned out website strategy that would educate users on how the platform works and allow them to sign up seamlessly online. Not only did they require a modern, engaging marketing website but they also needed a complex dealer portal that allows dealers to search and buy cars online.

The Solution

By completing a detailed strategy and scoping phase we determined the key project requirements and outlined a solution that would meet all of the clients goals. We then developed the customer facing marketing website with a professional yet friendly and engaging Wordpress theme. A bespoke dealer portal was then developed using the Laravel framework and both systems were seamlessly integrated to provide a smooth customer journey. API integrations were utilised to create automated workflows with the various back of house systems to streamline management of the entire system for the admin team.


  • Brand design
  • In depth digital strategy and website planning
  • Custom designed Wordpress marketing website
  • Customer vehicle listing form integrated with the bespoke dealer portal
  • Secure bespoke dealer portal
  • Vehicle auctions, tenders & listings
  • Automations and abandonded lead follow up processes
  • Stripe payment integration
  • Integration with custom CRM via API