Big Gun Wholesale Meats.

The Challenge

Big Gun Wholesale Meats is a market leader in the wholesale meat industry and an iconic name in the Brisbane area. When they decided it was time to offer their customers the ability to order online and expand their customer base they partnered with Pivotal Agency to modernise their digital presence and implement a strategic digital marketing campaign.

The Solution

After assessing their requirements in detail and gaining a thorough understanding of the way Big Gun operated, we developed an ecommerce website that focused on sales through an elegant user interface that highlighted the online product range and made purchasing a breeze. The launch of online ordering was rolled out in a stepped process, starting with instore pickup and then moving to delivery, allowing Big Gun to adapt to the new sales channel and integrate it with their existing instore procedures. Once the website was launched a digital marketing strategy was put together to expand their reach and exposure in the market and make the most of their new 24/7 sales tool.


  • In depth digital strategy and planning to achieve maximum conversion optimisation
  • Customised WordPress theme with the ability to easily manage all areas of the website
  • Responsive layout optimised for desktop, tablet and mobile devices
  • Integrated email marketing platform directly in Wordpress with automated workflows to promote weekly specials
  • Digital marketing strategy to grow online sales