Consulting & Conversion Rate Optimisation (CRO) Digital Strategies & Consultants.
In addition to SEO, Pay-Per-Click and Social Media advertising services, Pivotal provides its clients global digital strategy consulting. Our premiere strategy solution integrates a plan for all online marketing channels (Direct, Organic, Paid, Referral & Social) with conversion rate optimisation that truly engages website traffic; transforming visitors into customers and brand advocates.
Initial Strategy Development
- Comprehensive keyword research that accurately identifies the true size of an online search market (both domestically and internationally by region)
- Clearly documented competitor audits that identify position (including AdWords campaigns, SEO rankings and traffic flows), weak spots, unique tactics and pathways for acquiring significant market share
- Holistic strategy document describing each digital marketing channel and conversion funnel step
- Detailed 12-month traffic, digital equity (very useful for online brand & IP-valuation purposes) and revenue-growth model in user-friendly spreadsheet form
Ongoing CRO Inclusions
- Custom visitor funnel definition that greatly facilitates measuring user experience and identifying conversion sticking points
- Setup of Google Analytics goals to reflect each step of the custom visitor conversion funnel
- 'Executive-summary' metrics dashboard that allows management to quickly and easily confirm progress of all digital growth objectives (without digging through Google Analytics) at reporting intervals of their choosing
- Initial training (via PowerPoint presentations) and ongoing briefing sessions with our Digital Marketing Specialist to review strategy execution progress
Outcomes
- Realistic digital growth objectives based on hard data and backed up by a detailed plan of action
- Invaluable insight into competitor's strategies
- Dramatically increased user experience based on understanding of users' behaviour through the visitor funnel
- Activation and conversion of as much traffic as possible
- Systematic approach for acquiring market share with clear knowledge of digital marketing costs and easy-to-use progress tracking model
