The St. Food Co.

The Challenge

The St. Food Co. launched their business with a simple, in house built website however as the business grew they were looking to improve their online ordering experience for their customers and streamline their workflows & processes. They needed a sophisticated website solution that would cater for their retail and wholesale customers and talk to their inventory management system to avoid double handling of data.

The Solution

After completing a strategy phase to understand how the St. Food Co business operated, a bespoke Wordpress solution was crafted around the existing business operations. The solution caters to both retail and wholesale customers and integrates with their Unleashed iventory management software to streamline the entire process from the initial order to delivery at the customers door. Once the website was launched a social media marketing strategy was implemented to expand their reach and exposure in the market and grow their customer base.


  • In depth digital strategy and planning to achieve maximum conversion optimisation
  • Customised WordPress theme with a responsive layout optimised for desktop, tablet and mobile devices
  • Stockists module with automatic location detection
  • Wholesale functionality allowing different products & prices for approved wholesale customers
  • Minimum order increment customisation for wholesale customers
  • Custom delivery date selection functionality at checkout
  • Unleashed integration providing a 2 way sync of products, customers & orders