So what is Digital Marketing?

Digital marketing, online marketing, website marketing - whatever names are used, the theory is the same. Digital Marketing is any form of marketing implemented online, this includes SEO (search engine optimisation), SEM (search engine marketing), PPC (pay-per-click advertising), Google Advertising, Social Media, Facebook Advertising, YouTube Advertising, Email Marketing, Video Marketing, SMS Marketing, CRO (conversion rate optimisation)... and the list goes on. An effective digital marketing strategy includes the best compilation of all or some of the above, but always starts with a solid and relevant strategy aligned to your business and marketing strategy.

At Pivotal Agency we have an abundance of expertise and tools at our disposal to tailor a solution that provides real results for your business. Our focus is on results, and from our extensive experience, we know the best way to get them for you. We get to know you and your business in order to define the best strategic direction to achieve your goals. We will create an integrated plan combining the best digital marketing channels suited to your budget, and will then meticulously manage your campaigns as if they were our own.

How do I get started?

You can find out more about our individual services by following the links below for digital marketing strategy, search engine optimisation, PPC Marketing and social media marketing. Or, if you would like to discuss your specific requirements or want to ask one of our friendly humans a few more questions, please get in touch using the form below or call 07 5580 3933.

Digital Marketing Services.

Name: Pivotal Agency
Address: Unit 1, 21 Millennium Circuit, Helensvale, QLD, 4212, Australia
Telephone: 07 5580 3933

We love helping clients grow their businesses through strategic digital marketing campaigns that deliver measurable results. We specialise in developing comprehensive digital marketing strategies from initial analysis through to implementation and ongoing optimisation. Our team of certified digital marketing experts are dedicated to delivering exceptional ROI for your business.

FREE Strategy Session

Strategy. SEO. Advertising. Social Media. Analytics. Marketing. Email. Performance. Strategy. SEO. Advertising. Social Media. Analytics. Marketing. Email. Performance.

Our experienced in-house digital marketing team have worked with some of Australia's leading brands to create world-class digital marketing campaigns. Utilising proven methodologies and cutting-edge tools, we can tailor a comprehensive digital marketing strategy around your specific business objectives. We can develop targeted campaigns that drive qualified traffic and we can create integrated marketing funnels that convert visitors into customers. From strategy development to campaign execution to performance analysis and ongoing optimisation, we'll guide you every step of the way and help craft a solution that delivers the perfect ROI for your business.

Have a project in mind?

We'd love to hear about it

Search Engine Optimisation (SEO)

We understand that not all businesses compete in the same space and a generic SEO approach is not always the right choice. If your business operates in a competitive market and requires an SEO strategy that is designed and built around your specific industry requirements, we can help craft a bespoke SEO campaign that positions your business perfectly. Leveraging proven white-hat techniques and industry best practices, we can develop a completely custom SEO strategy and integrate it with all of your marketing channels to streamline and amplify your digital presence.

Pay-Per-Click Advertising & Google Ads

We can integrate your advertising campaigns with platforms such as Google Ads, Microsoft Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and many other advertising platforms to maximise your marketing reach and ROI. Our expert team of certified specialists can develop targeted advertising campaigns across any platform that offers advertising opportunities. We can liaise with your internal marketing team to understand your objectives and help produce a plan to integrate your advertising efforts in the most cost-effective way possible.

Meta Ads

Meta Ads, previously known as Facebook Ads, offer businesses a dynamic way to reach their target audiences across various platforms within the Meta ecosystem, including Facebook, Instagram, Messenger, and the Meta "Audience Network". Using Meta Ads we can create highly targeted advertising campaigns that align their message with the relevant audience demographics, interests, and behaviours. This advanced targeting capability ensures that brands can effectively connect with potential customers at the right time, ultimately enhancing engagement and conversion rates. Whether you are a small business seeking to increase local awareness or a large corporation aiming for global reach, Meta Ads can be a powerful asset in your digital marketing strategy, driving both online presence and revenue growth.

Organic Social Media

Organic social media refers to the unpaid methods of engaging and connecting with an audience on platforms like Facebook, Instagram, Twitter, and LinkedIn. Unlike paid advertising, organic social media relies on the authentic sharing of content without the direct financial investment to boost visibility. It encompasses various activities, such as posting updates, photos, videos, and engaging with followers through comments, shares, and likes. The primary goal is to build a genuine relationship with the audience, fostering brand loyalty and community engagement over time. By creating relatable and valuable content, brands can enhance their visibility in users’ feeds, leverage algorithmic preferences, and ultimately drive organic growth.

Strategy. SEO. Advertising. Social Media. Analytics. Marketing. Email. Performance. Strategy. SEO. Advertising. Social Media. Analytics. Marketing. Email. Performance.

We Provide.

From initial strategy development to ongoing campaign optimisation, we provide end-to-end digital marketing solutions that transform your online presence into a consistent revenue-generating machine.

Strategy

Search Engine Optimisation

Pay-Per-Click Advertising

Social Media Marketing

Email Marketing Automation

Content Marketing

Analytics & Reporting

Performance Optimisation

Trusted by hundreds of businesses.

How we do it.

Discover

Taking time to learn about your business, your target audience, competitive landscape and how we can play a part in growing your online presence and revenue.

Design

Strategic planning and data-driven campaign design that reflect business goals and target audience insights set the direction for all marketing activities.

Build

Executing and iterating on the marketing strategy to deliver fully optimised campaigns across all chosen digital channels.

Launch

Continuous performance monitoring, testing and optimisation are key to maximising campaign performance and ROI.