How to write effective title tags and meta descriptions for SEO

So you’ve been asked to update your website and make it more “search engine friendly” to be found easier online. All you have to do is write some content that is keyword rich, update the meta tags and then Google’s algorithm will show you higher on SERPs (search engine results pages). Easy Right? Well hopefully after reading this article things will be a lot clearer - I’ll be explaining what Meta Tags (title tags and meta descriptions) are and how to write them for your content to be found more easily online and increase the number of visitors to your website.

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