Blog

Posted on 6th March 2020 by Mitch E (Pivotal Agency)

Branding is crucial to success in business. How do you develop a strategy built for long-term success when many of the elements are intangible?

3 Reasons to Consider Paid Facebook Ads

Posted on 18th February 2020 by Mitch E (Pivotal Agency)

If you're still wondering "Is Facebook advertising effective?", here are some reasons to consider using the service in your social media advertising.

Digital Strategy Vs. Digital Transformation: What’s the Difference?

Posted on 15th February 2020 by Mitch E (Pivotal Agency)

The terms "Digital Strategy" and "Digital Transformation" are often used interchangeably by people not in the know, so it's no wonder that the surrounding conversation can get confusing. They are actually not the same thing. Let us clarify.

Why and How to Link Google AdWords and Google Analytics

Posted on 5th February 2020 by Mitch E (Pivotal Agency)

They say that two heads are better than one. If these heads happen to be Google AdWords (now known as Google Ads, but we will continue to use “AdWords” for ease of reference) and Google Analytics, then the old adage is especially true.

Posted on 28th November 2019 by Mitch E (Pivotal Agency)

Search engine optimisation, or SEO as it's more commonly referred to, is the strategy of using algorithms, keywords and other content, to improve a website’s position on search engine result pages. SEO is an important consideration for any business.

Posted on 15th November 2019 by Mitch E (Pivotal Agency)

As we increasingly use online stores, there are many opportunities to grow a successful online business. Whether you're a seasoned expert or just starting to build your own eCommerce business, these tips are sure to help you grow your online business.

Posted on 18th September 2019 by Mitch E (Pivotal Agency)

It’s through content that you provide value, establish your authority among potential clients and customers, and carve out your position at the top of lucrative search rankings. If you want to make the most of your content, though, you need to create and follow a content marketing strategy. This will take your inbound marketing efforts...

5 things to consider when defining a brand identity

Posted on 7th August 2019 by Mitch E (Pivotal Agency)

A great brand identity can be an important factor in succeeding in business. It's often what separates the great from the mediocre and is the reason brands build such polarizing reputations. So, what are some important factors you should keep in mind when creating a brand identity?