Online reputation is the new SEO in the sense that Google’s ranking algorithms are veering more and more towards user-generated content to rank websites and businesses. However, SEO still remains the king of marketing. With SEO ever evolving, you need to keep in mind the best SEO strategies to keep your online reputation powerful and...
Continue ReadingCreating effective, engaging posts is key to getting a good return on your Facebook ads and sponsored posts. How you present and deliver these posts often makes the difference between a profit and a loss on the campaign. Here are 4 tips to implement if you advertise on Facebook, want to improve engagement with your...
Continue ReadingSo you’ve been asked to update your website and make it more “search engine friendly” to be found easier online. All you have to do is write some content that is keyword rich, update the meta tags and then Google’s algorithm will show you higher on SERPs (search engine results pages). Easy Right? Well hopefully...
Continue ReadingWhen you're establishing yourself as an ecommerce brand, one of the most important factors to consider is which platform will do your business justice. With so many options to choose from, deciding which one to invest in can be a daunting task. In this blog post, we aim to provide you with a quick overview...
Continue ReadingContent marketing has become an essential part of a marketing strategy across all industries. It is an effective way of showing potential customers how professional you are and highlighting your products or services. Making content marketing as effective as possible is the goal of any serious business. Here are 5 powerful reasons why you should...
Continue ReadingSearch engine optimisation (SEO) should be a key strategy in any business' marketing plan - and WordPress plugins can be a huge part of that strategy. SEO tactics help you rank higher in search engines for key search terms. Ultimately, how high you rank is decided by the search engines themselves based on their ranking...
Continue ReadingDo you remember the days when companies practised keyword stuffing? You identified the keywords pertinent to your business and simply shoved them on your website as many times as possible - just like that, your SEO was done. That is still the case, right? Wrong.
Continue ReadingFor many businesses, content marketing is a maze whose precious secrets only few people know. While it's true creativity and innovativeness is rewarded, there are hard and fast rules you need to follow. These five capital content marketing rules apply to everyone who wants to have a successful campaign.
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