Social Media Marketing That Builds Real Engagement, Not Just Followers

Social media moves fast, and it’s now a genuine factor in how customers discover and judge your brand before they ever visit your website. Our in-house social media team plans, creates and manages content and advertising across Facebook, Instagram, LinkedIn and X, tailored to your brand’s tone of voice and business goals. From organic content and community management to paid social advertising, we combine creative content with data-driven strategy so your social presence builds real engagement, not just vanity metrics.

Your Social Media Should Build More Than Just Followers

A successful social media presence is about more than posting regularly or chasing likes. It’s about building trust, starting conversations, and staying visible where your customers spend their time. Whether you’re looking to grow your audience, strengthen your brand, or generate more enquiries and sales, we create strategic social media campaigns that combine engaging content with targeted advertising to deliver measurable business results.

Social Media Audit

Before we post a single thing, we audit your current profiles, content performance and competitor activity to understand what’s working, what isn’t, and where the real opportunities are.

Social Strategy & Planning

Every good social campaign starts with a solid, well-researched strategy. We turn our audit findings into a clear content strategy, posting schedule and channel plan aligned to your business goals.

Content Creation, Posting & Scheduling

Our team creates quality, on-brand content, from written posts to imagery and video, and manages scheduling and posting so your profiles stay fresh and consistent without the day-to-day workload landing on you.

Social Advertising

We plan and manage paid social campaigns across Facebook, Instagram and LinkedIn to boost reach, engagement and website traffic well beyond what organic content can achieve alone.

Social Campaigns

We deliver bespoke campaigns designed to launch new products, drive engagement and capture data, built around a clear objective rather than posting for the sake of it.

Social Monitoring & Reporting

We monitor your profiles for engagement, mentions and potential issues, and provide comprehensive monthly reporting so you always know how social is contributing to your business.

Ready to grow your business?

Discover

We audit your current social presence, competitors and audience to understand where you stand and where the opportunities are.

Strategy

We build a tailored social media strategy covering content themes, posting schedules and, where relevant, paid advertising plans.

Build & Launch

Our team creates and schedules content, launches campaigns, and manages your community day to day.

Optimise & Grow

We track engagement, reach and conversions monthly, continuously refining the strategy based on what’s actually resonating with your audience.

Frequently Asked Questions.

What is social media marketing?

Social media marketing is the practice of using platforms like Facebook, Instagram, LinkedIn, TikTok and X to promote a brand, product or service. It covers organic content and community management as well as paid advertising, all aimed at building awareness, engagement and, ultimately, business results.

What platforms do you manage?

Depending on your industry and audience, we create and manage content and advertising across Facebook, Instagram, LinkedIn, TikTok and X, with Pinterest and YouTube available for the right brand fit.

How long before a social media marketing campaign shows results?

Most businesses start seeing engagement and reach improvements within the first 4 to 8 weeks, with stronger, more consistent results building over 3 to 6 months as content, community and paid campaigns mature together.

Do you handle both organic content and paid social advertising?

Yes. We manage both, and recommend an integrated approach – organic content builds community and trust, while paid advertising extends your reach well beyond what organic alone can achieve.

How do you measure the success of a social media campaign?

We track metrics that map back to your business goals, including reach, engagement, website traffic, leads and conversions, and provide monthly reporting so you can see exactly what your investment is achieving.

What tasks will a social media marketing agency help with?

A social media agency typically handles strategy, content creation, posting and scheduling, paid social campaigns, community management, and monthly reporting. At Pivotal, all of this is handled in-house by one accountable team.

Meet Our In-House Team

Content creators, strategists and paid media specialists who plan, shoot, write and post everything in-house – nothing farmed out to a freelancer roster.

Mitch Ellems Mitch Ellems
Kyle Stevenson Kyle Stevenson
Scott McCluskey Scott McCluskey
Dylan Bercini Dylan Bercini
Candice Simpson Candice Simpson
Nicole Newman Nicole Newman
Katty Hozavsky Katty Hozavsky
Caralyne Blackburn Caralyne Blackburn
Rob Shaw Rob Shaw
Michael Russell Michael Russell
Stephanie Rolls Stephanie Rolls
Mahesh Satheesh Mahesh Satheesh
Thomas Chuntic Thomas Chuntic
Erin Welch Erin Welch
Kaylee Herrmann Kaylee Herrmann
Ekta Puri Ekta Puri
Dmytro Hudenko Dmytro Hudenko
Charles Fontanos Charles Fontanos
Jane Gilmore Jane Gilmore

Ready to Build a Social Presence That Works?

Whether you need a complete social media strategy or want to get more from your existing content and advertising, our in-house team can help you build genuine engagement and turn it into business results. Book your free, no-obligation strategy session today.

Budget
$1K – $5k