Wisemind & Body

The Challenge

Wisemind & Body is a psychology clinic in Southport on the Gold Coast, offering in person and telehealth sessions for children, adolescents, adults and families. People searching for a psychologist are often doing so at a difficult moment, and they see local clinics, directories and national telehealth services all competing for the same click. The brief was to connect those searchers with Wisemind & Body, grow online bookings, and bring down the cost of each one, all within AHPRA advertising guidelines.

View Website

The Solution

We built Google Search campaigns around the searches people use when they are ready to see a psychologist, with a core psychology campaign carrying most of the budget and separate campaigns testing searches around specific mental health concerns. Ad copy was written within AHPRA guidelines and designed to move people straight to the clinic’s online booking system or a phone call. GA4 conversion tracking captures every online booking click, website call, email click and contact form, so spend can be steered towards the searches that lead to bookings. Ongoing keyword, search term and bid optimisation, plus clear AgencyAnalytics reporting, gives Wisemind & Body a transparent view of what the budget delivers each month.

Results

Over the past 12 months, online booking clicks from Google Ads rose 77% on the year before, from 171 to 303. Nearly twice as many ad clicks now lead to someone starting an online booking, and each booking click costs about a third less, while total client enquiries across bookings, calls, emails and forms grew 30%.

+ 0 %

Online booking clicks

Year on year

0.0 x

Booking click rate

5.6% to 10.2%

0 %

Lower cost per booking

Click $72.49 to $48.18

+ 0 %

Client enquiries

Bookings, calls and forms

(Figures compare October 2025 to September 2026 with October 2024 to September 2025. Sourced from Google Ads and Google Analytics 4 via AgencyAnalytics)

Features

  • Google Search campaigns focused on psychology and mental health support searches
  • AHPRA compliant ad copy built to drive online bookings and phone calls
  • GA4 conversion tracking on online bookings, website calls, email clicks and contact forms
  • Structured testing of new campaigns and bid strategies
  • Ongoing keyword, search term and bid optimisation
  • Consolidated, transparent reporting through AgencyAnalytics

More of Our Work.

From award winning websites and powerful web applications to engaging mobile apps and high performing digital marketing campaigns, our portfolio showcases the diverse solutions we've delivered for businesses across a range of industries. Take a look at how we're helping businesses innovate, grow, and succeed online.

See Our Work