Steve Jones Landscaping

The Challenge

Steve Jones Landscaping supplies soil, mulch, turf, retaining wall blocks and garden edging to homeowners and trades across Brisbane’s north, with an online store for delivery orders. Landscape supplies is a crowded, price-conscious local market, and buyers searching for “landscaping supplies near me” compare yards in seconds. The brief was to launch Google Ads that turned that local search demand into online orders and phone enquiries, with every sale tracked back to the dollar.

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The Solution

Pivotal Agency launched two campaigns in May 2026 that work as a pair. A Performance Max campaign puts the full product range in front of shoppers across Google’s channels, while a Search campaign targets high-intent product searches such as landscaping supplies, garden soil, mulch and retaining wall blocks, including “near me” terms. Online purchases pass their real order value into Google Ads, so the campaigns optimise toward revenue rather than clicks, and calls, form enquiries and email clicks are tracked as leads, all reported monthly through AgencyAnalytics.

Results

In its first five months, Google Ads returned $7.10 in tracked online sales for every dollar spent, and the return kept climbing as the campaigns learned. August and September were the strongest months, delivering 64 online orders worth more than $30,000 between them.

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Enquiry Actions

Phone, Email, Form Submission

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Return on ad spend

Tracked purchase value

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Online orders

Plus 13 form leads

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ROAS Aug to Sep

Up from 6.5x in May

(Figures cover May to September 2026, the campaigns’ first five months of spend. Return on ad spend is tracked online purchase value divided by ad spend. Sourced from Google Ads via AgencyAnalytics.)

Features

  • Performance Max campaign covering the full product range
  • Search campaign for priority products: soil, mulch, turf, blocks and edging
  • Local and “near me” keyword targeting for Brisbane buyers
  • eCommerce purchase tracking with real order values
  • Lead tracking for phone, form and email enquiries
  • Monthly reporting through AgencyAnalytics

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