Step Relief

The Challenge

Step Relief Healthcare is an allied health clinic in Melbourne’s west, offering podiatry alongside osteopathy and dietetics from its Maribyrnong clinic. Podiatry is a crowded local search market, where people compare several nearby clinics on Google before they book. The brief was to grow Step Relief’s visibility in organic search and Google Maps, and to turn paid search into a steady, measurable source of new patient bookings.

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The Solution

Pivotal Agency ran SEO and Google Business Profile work side by side, so Step Relief shows up both in organic results and in the local map pack. Google Ads launched in December 2025, and in July 2026 we rebuilt the account around a single, tightly managed search campaign. We connected conversion tracking to Step Relief’s Cliniko booking system, so the account optimises towards completed online bookings rather than button clicks, and added call tracking for phone enquiries. Every channel reports into one AgencyAnalytics dashboard, giving the clinic a clear monthly view of what is working.

Results

From April to September 2026, Step Relief earned more organic clicks from Google than in the same month of 2025 in every one of the six months, and more people called, requested directions or visited the website from its Google Business Profile. Over the same period, Google Ads produced a steady flow of enquiries, with 8.8% of ad clicks turning into a booking, call or form enquiry.

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More organic clicks

From Google, YoY

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More Google Business

Profile Actions, YoY

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Completed Online

Bookings from Ads

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Google Ads enquiries

At $63 per enquiry

(Figures cover April to September 2026. SEO and Google Business Profile figures are compared with April to September 2025. Sourced from Google Search Console, Google Business Profile and Google Ads via AgencyAnalytics.)

Features

  • Ongoing SEO for podiatry and allied health searches in Melbourne’s west
  • Google Business Profile management to grow map pack visibility, calls and direction requests
  • Google Ads search campaign restructure, focused on high intent podiatry searches
  • Conversion tracking connected to Cliniko, measuring completed online bookings
  • Call and form tracking so every enquiry type is counted
  • Monthly AgencyAnalytics reporting across SEO, Google Business Profile and Google Ads

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