SEQ Patio Group

The Challenge

SEQ Patio Group designs and builds patios, carports and Stratco outdoor structures across South East Queensland, from North Brisbane and Moreton Bay down to the Gold Coast. It is a crowded, price sensitive market where homeowners compare several builders before booking a quote, and the business was paying around $170 for each Meta lead while Google Ads enquiries sat at roughly 40 a month. The brief was to turn paid and organic visibility into a steady, affordable flow of quote requests the sales team could rely on year round.

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The Solution

Pivotal Agency built a joined up program where each channel has a clear job. Google Ads captures high intent searches with dedicated campaigns for patios, carports, Stratco products and the North Brisbane and Moreton Bay area, backed by rebuilt GA4 tracking that separates enquiry forms, instant estimate requests and call clicks. Meta Ads moved from broad video reach to lead generation with simple in-app quote forms, while SEO and Google Business Profile work grew local visibility and a regular organic social calendar kept the brand in front of past and future customers, all reported monthly through AgencyAnalytics.

Results

SEQ Patio Group now receives close to four times as many Google Ads enquiries as a year ago, at a slightly lower cost per lead of $55.58. Meta delivered 1,224 leads against 141 the year before, on 9% less spend, while the Google Business Profile was seen 2.6 times as often in local search.

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Google Ads enquiries

393 to 1,477

0 %

Lower Meta cost per lead

$172 down to $18

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Ads Conversion Rate

Up from 4%

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Google Business

Profile Views

(Figures compare November 2025 to August 2026 with November 2024 to August 2025. Sourced from Google Ads, Meta Ads, Google Analytics 4 and Google Business Profile via AgencyAnalytics.)

Features

  • Google Ads search campaigns by product (patios, carports, Stratco) and by region, with ongoing keyword, ad copy and bid management
  • GA4 and Google Ads conversion tracking rebuilt so enquiry forms, instant estimates and call clicks are measured separately
  • Meta lead generation campaigns with in-app quote forms, plus website retargeting
  • SEO and Google Business Profile optimisation for local patio and carport searches across South East Queensland
  • Organic social content calendar across Facebook and Instagram, around 15 posts a month
  • Monthly performance reporting through AgencyAnalytics

More of Our Work.

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