SEQ Patio Group

The Challenge

SEQ Patio Group operates in a highly competitive home improvement market, where homeowners compare patio, carport and outdoor living providers across South East Queensland. The brief was to build a consistent pipeline of enquiries across the customer journey – capturing homeowners already searching, generating demand through social, strengthening organic search visibility, and maintaining a recognisable brand presence across paid and organic channels, all while identifying which campaigns were driving results.

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The Solution

We developed an integrated strategy spanning Google Ads, Meta advertising, SEO, local search, organic social and creative. Google Ads campaigns were structured around SEQ Patio Group’s key service categories – patios, carports and Stratco products – to capture high-intent searches. Across Meta, we built full-funnel campaigns: prospecting to introduce the brand, lead generation to promote free instant estimates and catalogue downloads, and offer-led campaigns to support seasonal Stratco promotions. This paid activity was backed by ongoing SEO targeting high-value patio, carport and location-based searches, plus a backlink and local SEO program. Organic Facebook and Instagram content, supported by Pivotal’s in-house creative, kept the brand visible between campaigns with a consistent visual identity. GA4, ad platform data and AgencyAnalytics reporting brought every channel together into one view of traffic, enquiries and performance.

Results

The combined strategy created a strong multi-channel acquisition program, generating enquiry volume through both Google and Meta while significantly growing paid search traffic and social visibility.

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Google Ads enquiry and instant-estimate conversions

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Non-recruitment leads generated through Meta advertising

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Growth in Paid Search sessions

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Growth in Instagram reach

(Figures cover 2026 year to date, sourced from Google Ads, Meta, Google Analytics 4 and AgencyAnalytics)

Features

  • Google Search campaigns across patios, carports and Stratco-related searches
  • Meta prospecting, lead generation and promotional campaigns
  • Full-funnel paid social strategy across Facebook and Instagram
  • Ongoing SEO across service, product and location-based search terms
  • Local SEO and Google Business Profile optimisation
  • Organic Facebook and Instagram content
  • Graphic design and creative production for paid and organic campaigns
  • Backlink acquisition and search visibility development
  • Conversion tracking and GA4 measurement
  • Consolidated reporting through AgencyAnalytics

More of Our Work.

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