Social media marketing is the practice of using platforms like Facebook, Instagram, LinkedIn, TikTok and X to promote a brand, product or service. It covers organic content and community management as well as paid advertising, all aimed at building awareness, engagement and, ultimately, business results.
Continue ReadingDepending on your industry and audience, we create and manage content and advertising across Facebook, Instagram, LinkedIn, TikTok and X, with Pinterest and YouTube available for the right brand fit.
Continue ReadingMost businesses start seeing engagement and reach improvements within the first 4 to 8 weeks, with stronger, more consistent results building over 3 to 6 months as content, community and paid campaigns mature together.
Continue ReadingYes. We manage both, and recommend an integrated approach – organic content builds community and trust, while paid advertising extends your reach well beyond what organic alone can achieve.
Continue ReadingWe track metrics that map back to your business goals, including reach, engagement, website traffic, leads and conversions, and provide monthly reporting so you can see exactly what your investment is achieving.
Continue ReadingA social media agency typically handles strategy, content creation, posting and scheduling, paid social campaigns, community management, and monthly reporting. At Pivotal, all of this is handled in-house by one accountable team.
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