Our Google Ads management covers strategy, campaign setup, keyword and audience research, ad copywriting, bid and budget management, conversion tracking, and ongoing testing and optimisation, all reported back to you in plain English.
Continue ReadingCosts typically have two parts: your ad spend (paid directly to Google) and our management fee. Both depend on your industry, competitiveness and goals. We provide a tailored proposal after your free strategy session, with no lock-in contracts.
Continue ReadingUnlike SEO, Google Ads can start driving traffic and leads as soon as your campaign goes live. That said, campaigns typically need 4 to 8 weeks of data and optimisation to reach their full efficiency, as we refine targeting, bidding and ad creative based on real performance.
Continue ReadingGoogle Ads (Search) shows text ads to people searching relevant keywords, while Google Shopping shows product image, price and availability directly in search results, making it especially effective for retail and ecommerce businesses.
Continue ReadingNo. Google Ads is scalable to almost any budget, since you only pay when someone clicks your ad. We’ll recommend a realistic starting budget based on your industry and goals during your free strategy session, and scale up as we prove out results.
Continue ReadingYes. Pivotal Agency is a certified Google Partner, meaning our team meets Google’s requirements for platform expertise, campaign performance and client spend management.
Continue ReadingYes. We don’t require lock-in contracts. We believe our results should be the reason you stay, not a contract.
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