Why and How to Link Google AdWords and Google Analytics
They say that two heads are better than one. If these heads happen to be Google AdWords (now known as Google Ads, but we will continue to use “AdWords” for ease of reference) and Google Analytics, then the old adage is especially true.
Continue ReadingHow To Rank in Google's Local Pack
So, what is Google’s Local Pack, more recently referred to as the local 3-pack as Google has limited the number of listings to 3, and also referred to as the Map Pack or even the Snack Pack?
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