Google Ads Management That Delivers Leads, Not Just Clicks

As a certified Google Partner agency, we build, manage and optimise Google Ads campaigns that put your business in front of ready-to-buy customers at exactly the right moment. From Search and Shopping to Display, Remarketing and YouTube, our in-house Performance Media specialists handle strategy, campaign builds, bid management and conversion tracking, so every dollar of your ad spend is working towards a measurable result.

Every Click Should Have a Purpose

Running Google Ads isn’t just about appearing at the top of the search results. It’s about reaching the right audience, with the right message, at the right time, while maximising the return on every advertising dollar. Whether you’re launching your first campaign, looking to reduce wasted spend, or scaling an established account, our paid search specialists build and optimise data-driven campaigns that generate qualified leads, increase sales, and deliver measurable business growth.

Google Search Ads

Appear at the top of Google when your customers are actively searching for what you offer. We manage keyword targeting, ad copy, bidding and landing pages to capture high-intent traffic and turn it into enquiries and sales.

Google Shopping Ads

Showcase your products with image, price and stock availability directly in Google search results. Ideal for retail and ecommerce businesses wanting to drive qualified traffic straight to product pages.

Google Display Advertising

Build brand awareness with image and banner ads placed across millions of websites, apps and videos in the Google Display Network, reaching potential customers as they browse.

Google Remarketing

Stay front of mind with people who’ve already visited your site. Remarketing campaigns re-engage window shoppers with targeted ads, turning missed opportunities into conversions.

YouTube Advertising

Reach audiences with video through In-Stream and In-Display YouTube campaigns, a powerful way to build awareness and demonstrate products or services in action.

Ready to grow your business?

Discover

We start with a free strategy session to understand your business, goals, target audience and competitors, and audit any existing campaigns to identify quick wins and gaps.

Strategy

We build a tailored campaign strategy, including platform selection, budget allocation, keyword and audience research, and conversion tracking setup.

Build & Launch

Our specialists build and launch your campaigns, from ad copy and creative to bidding strategy and landing page recommendations, all aligned to your brand.

Optimise & Grow

We continuously monitor, test and optimise every campaign, reporting transparently on performance and reinvesting learnings to improve results month on month.

Frequently Asked Questions.

What does Google Ads management include?

Our Google Ads management covers strategy, campaign setup, keyword and audience research, ad copywriting, bid and budget management, conversion tracking, and ongoing testing and optimisation, all reported back to you in plain English.

How much does Google Ads management cost?

Costs typically have two parts: your ad spend (paid directly to Google) and our management fee. Both depend on your industry, competitiveness and goals. We provide a tailored proposal after your free strategy session, with no lock-in contracts.

How quickly will I see results from Google Ads?

Unlike SEO, Google Ads can start driving traffic and leads as soon as your campaign goes live. That said, campaigns typically need 4 to 8 weeks of data and optimisation to reach their full efficiency, as we refine targeting, bidding and ad creative based on real performance.

What’s the difference between Google Ads and Google Shopping?

Google Ads (Search) shows text ads to people searching relevant keywords, while Google Shopping shows product image, price and availability directly in search results, making it especially effective for retail and ecommerce businesses.

Do I need a large budget to get started with Google Ads?

No. Google Ads is scalable to almost any budget, since you only pay when someone clicks your ad. We’ll recommend a realistic starting budget based on your industry and goals during your free strategy session, and scale up as we prove out results.

Is Pivotal Agency a certified Google Partner?

Yes. Pivotal Agency is a certified Google Partner, meaning our team meets Google’s requirements for platform expertise, campaign performance and client spend management.

Do you offer month-to-month agreements?

Yes. We don’t require lock-in contracts. We believe our results should be the reason you stay, not a contract.

Meet Our In-House Team

Paid media specialists, account managers and strategists who manage your ad account directly – no junior account managers relaying instructions to an offshore ads team.

Mitch Ellems Mitch Ellems
Kyle Stevenson Kyle Stevenson
Scott McCluskey Scott McCluskey
Dylan Bercini Dylan Bercini
Candice Simpson Candice Simpson
Nicole Newman Nicole Newman
Katty Hozavsky Katty Hozavsky
Caralyne Blackburn Caralyne Blackburn
Rob Shaw Rob Shaw
Michael Russell Michael Russell
Stephanie Rolls Stephanie Rolls
Mahesh Satheesh Mahesh Satheesh
Thomas Chuntic Thomas Chuntic
Erin Welch Erin Welch
Kaylee Herrmann Kaylee Herrmann
Ekta Puri Ekta Puri
Dmytro Hudenko Dmytro Hudenko
Charles Fontanos Charles Fontanos
Jane Gilmore Jane Gilmore

Ready to Get More From Your Ad Spend?

Whether you’re starting your first Google Ads campaign or want to improve the performance of an existing account, our certified in-house team can help you reach more of the right customers and turn clicks into revenue. Book your free, no-obligation strategy session today.

Budget
$1K – $5k