Appear at the top of Google when your customers are actively searching for what you offer. We manage keyword targeting, ad copy, bidding and landing pages to capture high-intent traffic and turn it into enquiries and sales.
Every Click Should Have a Purpose
Running Google Ads isn’t just about appearing at the top of the search results. It’s about reaching the right audience, with the right message, at the right time, while maximising the return on every advertising dollar. Whether you’re launching your first campaign, looking to reduce wasted spend, or scaling an established account, our paid search specialists build and optimise data-driven campaigns that generate qualified leads, increase sales, and deliver measurable business growth.
Ready to grow your business?
What Sets Us Apart.
Strategy
Build & Launch
Optimise & Grow
Our Work.
We strive to learn what sets your company apart from your competition. We use this information as the creative inspiration behind each and every website we produce. We execute our services using the right mix of web tech that helps businesses grow and succeed in this rapidly and constantly evolving marketplace. By partnering with our clients we gain an understanding of their markets and get a first-hand feel for the unique challenges and hurdles they face.
Frequently Asked Questions.
What does Google Ads management include?
Our Google Ads management covers strategy, campaign setup, keyword and audience research, ad copywriting, bid and budget management, conversion tracking, and ongoing testing and optimisation, all reported back to you in plain English.
How much does Google Ads management cost?
Costs typically have two parts: your ad spend (paid directly to Google) and our management fee. Both depend on your industry, competitiveness and goals. We provide a tailored proposal after your free strategy session, with no lock-in contracts.
How quickly will I see results from Google Ads?
Unlike SEO, Google Ads can start driving traffic and leads as soon as your campaign goes live. That said, campaigns typically need 4 to 8 weeks of data and optimisation to reach their full efficiency, as we refine targeting, bidding and ad creative based on real performance.
What’s the difference between Google Ads and Google Shopping?
Google Ads (Search) shows text ads to people searching relevant keywords, while Google Shopping shows product image, price and availability directly in search results, making it especially effective for retail and ecommerce businesses.
Do I need a large budget to get started with Google Ads?
No. Google Ads is scalable to almost any budget, since you only pay when someone clicks your ad. We’ll recommend a realistic starting budget based on your industry and goals during your free strategy session, and scale up as we prove out results.
Is Pivotal Agency a certified Google Partner?
Yes. Pivotal Agency is a certified Google Partner, meaning our team meets Google’s requirements for platform expertise, campaign performance and client spend management.
Do you offer month-to-month agreements?
Yes. We don’t require lock-in contracts. We believe our results should be the reason you stay, not a contract.
Meet Our In-House Team
Paid media specialists, account managers and strategists who manage your ad account directly – no junior account managers relaying instructions to an offshore ads team.
Ready to Get More From Your Ad Spend?
Whether you’re starting your first Google Ads campaign or want to improve the performance of an existing account, our certified in-house team can help you reach more of the right customers and turn clicks into revenue. Book your free, no-obligation strategy session today.