Social Media Marketing.
Social media sites such as Facebook, Twitter, YouTube, LinkedIn and Pinterest have changed the face of brand building and customer service in just a few short years. Don’t miss your business opportunity to engage with your customers on a more personal level.
Social media can have many benefits for your business including:
- Directing more traffic to your website
- Improved SEO search rankings
- Generating organic ‘Word of Mouth’ referrals
- Opportunity for enhanced customer service
- Increased brand loyalty
- Implement unique advertising and marketing strategies
- Turn consumers into advocates
Community management involves the day-to-day assistance in managing and growing your social media community. Packages may include creation of content and implementation of a regular posting schedule, identification and engagement with prospective customers and influencers as well as replying to messages and mentions and removal of spam.
Social Media Monitoring
Social media monitoring enables you to uncover deeper insights into what your customers or end users are saying about your brand as well as your competition, allowing you to formulate more effective strategies to meet their needs and beat the competition. Social media monitoring can also be used effectively to monitor the online reputation of your brand.
Facebook advertising can be used as a great way to promote your business to your target audience. Typically social media campaigns can be designed to drive community growth and engagement on the social platform as well as to generate website traffic and revenue. Facebook is a powerful advertising medium as campaigns can be highly customised towards your target market & ideal client.
Social Media Audit and Strategy
The development of a social media audit and strategy is critical in ensuring return on investment from your social media marketing efforts. Undertaking a social media audit, allows you to gain a better understanding of your market and competitors within the social space and ultimately the type of content that would motivate and engage them. From there, we can then prepare your social media strategy based on your business objectives. Typically this may include provision of an editorial and promotional calendar, an engagement plan as well as recommendations on the social media marketing mix.
Social Media Training
Training and custom user manuals can be developed and provided to staff on the full suite of social media tools and best practices. Typically user manuals can be created as a guide for staff to refer to on an ongoing basis with training held in the form of a workshop based on the needs of each client. Training is available to be held both on-site as well as via a screen-sharing platform such as Skype dependent on your needs.