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Why Is Digital Marketing So Important for a Business in 2020

You are here because you are looking for the answer to the question of why is digital marketing so important for a business. While the answer is straightforward, there are quite a few things to understand. 

During the last two decades, there has been a great shift in where the average consumer’s attention is. While marketing on television or print was hot 20 to 30 years ago, the shift has almost completely gone to the online world. Therefore, digital marketing today is much different than it used to be. You need to be where your ideal customers are. They are either online looking for specific items or services or are on social media more so than watching free to air television or reading a newspaper.

The online world is now the place where businesses can reach out to specific audiences. Does your product or service appeal to a particular age group or gender? Does your product or service provide a solution to a particular problem? With digital marketing you can target your desired demographic or people looking for your particular solution. With the right approach, knowledge and skills, growing a business with digital marketing can be a smooth ride and generate leads at a lower cost than traditional media. It is important for you to understand that having a sturdy foundation is essential to make a digital marketing strategy successful.

Unlike traditional marketing techniques, like television, radio or print, digital marketing is not only targeted, but it also offers credible ways to measure what’s working, what’s not, and how so. 

That means a small business can easily invest small in online marketing, and see results first, before going all-out and becoming more invested, whereas traditional marketing, usually comes at a much greater cost and is far less, if at all, targeted towards your ideal customer.

Here at Pivotal Agency we have on offer the following digital marketing solutions for your everyday business growth needs: 

Interested in taking your business to the next level? Send us some basic information about your next big thing, and we’ll get back to you as soon as we can to set up a free strategy session.

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Lexia Laffan

Head of Digital Marketing

Tags: Digital Marketing, Traditional Marketing, Marketing, Google Ads, Social Media Marketing, Seo, Search Engine Optimisation

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